Strategic Partner Marketing Manager, Pure Storage
EMEA
Data storage company
Be an early applicant
Data storage company
1001+ employees
Be an early applicant
1001+ employees
Company mission
To redefine the storage experience and empower innovators by simplifying how people consume and interact with data.
Role
Who you are
- Experience: 6+ years in B2B Channel or Partner Marketing, specifically within the High-Tech/SaaS/Infrastructure sector
- Expert at leading by influence; able to gain buy-in from regional Field Marketing teams and partner stakeholders without direct reporting authority to ensure seamless program adoption and execution
- Demonstrates exceptional collaborative agility, with a proven track record of coordinating across diverse teams to ensure unified execution and shared success
- Geographic Fluency: Proven track record of managing marketing budgets and partner relations across EMEA
- Language Skills: Fluency in English is required. Professional proficiency in a secondary language (German, French, Italian, Spanish) is highly preferred
- High Mobility: Willingness to travel up to 25%
- MDF Governance: Expert-level knowledge of MDF management, ensuring compliance and maximizing ROI
- MarTech Stack: Proficiency with Salesforce and PRM platforms. Experience with Tableau or similar BI tools for pipeline reporting is a major plus
- Negotiation: Strong ability to influence partner executives and gain "unfair share" of their mindshare and marketing budget
- Strategic Acumen: Ability to translate vision & strategy into business outcomes for annual marketing plans and executive summaries
What the job involves
- As the Strategic Partner Marketing Manager, you will serve as the primary marketing interface and strategic bridge for Pure Storage’s most influential global and regional partners across EMEA
- In this high-impact overlay role, you are responsible for building a predictable, high-quality Enterprise pipeline engine by aligning Pure’s marketing strategy with the objectives of both the Field Marketing and Channel Sales organizations
- Externally, you will act as a dedicated partner advocate—communicating Pure’s programs and playbooks, gathering field requirements to refine corporate assets, and ensuring Pure remains the preferred choice for partners
- Internally, you will drive operational excellence and collaborate closely with regional Field Marketing Managers, leading by influence and by co-building integrated marketing plans, managing MDF and POP validation, and streamlining processes to ensure seamless execution and visibility across the region
- 1. Strategic Pipeline Generation
- Co-develop and support execution of (bi)-annual integrated marketing plans for a focused portfolio of Key Strategic Partners
- Focus exclusively on driving Partner-Sourced Enterprise Pipeline, ensuring every activity is measurable and aligned with regional business targets
- Provide regular reporting on marketing outcomes, ROI, and pipeline health to marketing & channel leadership
- Maintain seamless strategic alignment and open dialogue with the regional Field Marketing teams
- 2. Ecosystem Leverage
- Orchestrate co-marketing efforts with Distributors and Technology Alliances (e.g., Cisco, NVIDIA, Nutanix, …) to create "better together" stories that strengthen Pure’s market positioning
- Utilize these Alliances to gain entry into net-new Enterprise accounts via well coordinated plans, in alignment with regional Channel Sales and Field Marketing priorities
- 3. Field Presence & Relationship Management
- Regional Field Synergy: Operates as a strategic overlay to regional Field Marketing Managers, leveraging their market expertise, collaborating as one team, ensuring all joint initiatives are seamlessly executed and deliver measurable business outcomes
- Be the "Voice of the Partner": Act as a critical feedback loop between Field Marketing, Partners and Global Marketing, ensuring that localized market requirements and partner needs are reflected in global campaign development
- Channel Sales Integration: Foster deep-rooted relationships with the Channel Sales organization to ensure marketing initiatives are "sales-ready" and directly contribute to partner seller motivation and preference
- On-the-Ground Advocacy: Represent Pure Storage at key partner events, summits, and planning sessions, serving as a brand evangelist and subject matter expert on Pure’s marketing programs, campaigns and playbooks
- 4. Governance & Insights
- MDF & KPI Support: Ensure the health of regional budgets and program impact through rigorous, collaborative tracking of MDF and KPIs in lockstep with Field Marketing requirements
- Strategic Guidance: Serve as a data-driven consultant for internal stakeholders, providing the insights necessary to optimize Field Marketing strategies and ensure global programs translate into local success
Our take
Named one of the top 50 Hottest Edge Hardware, Software, and Services Companies of 2022, Pure Storage is a data storage company that helps tech and software businesses leverage the continuous innovations of AI and machine learning through its storage solutions. From Roblox to NASA, many of Pure Storage’s customers are leaders in their fields.
After seeing rapid revenue growth in the early 2010s despite overall losses, Pure Storage’s 2015 IPO benefitted the company over the next half-decade, spreading losses with public trade. The risk especially paid off when many companies migrated to cloud services in the 2020s.
As data centers flew into the crosshairs of sustainable energy efforts, Pure Storage has remained on the right side of publicity through its Evergreen // One portfolio, a flexible consumption-based storage model for providers. In January 2023, Pure Storage reported continued subscription growth for this model and should continue on track as its hefty and influential client list evolves to meet sustainability goals.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2014
$225m
SERIES F
Aug 2013
$150m
SERIES E
Total funding: $474.9m
Company HQ
Santa Clara, CA
Leadership
John Colgrove
(CTO)Previously EIR at Sutter Hill Ventures, Fellow at Symantec Software, and Engineer at Amdahl.
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