Field Marketing Manager, The Adaptavist Group
CA$75-95k
Digital transformation technology provider
Job no longer available
Digital transformation technology provider
1001+ employees
Job no longer available
CA$75-95k
1001+ employees
Company mission
To deliver innovative software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems.
Role
Who you are
- B2B field marketing experience, preferably in Tech industry, across a broad range of multi-channel, integrated marketing activities with a particular focus on events execution
- Exceptionally good at understanding the needs and expectations of a diverse set of customers and stakeholders
- Confident and self-assured communicator. Experience of managing agencies, suppliers, contractors and direct reports and also able to influence widely to build relationships
- Data-led, a strong handle of marketing metrics and a high level of understanding web analytics/tracking/reporting. ensuring all marketing is highly measurable and contributes towards our B2B KPIs
- Excellent organizational and prioritization skills - experience of leading and managing multiple complex projects with attention to detail but also an ability to think innovatively and creatively
- Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes; on time and on budget and with the right quality
- Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localization and content personalization
- Strong analytical and problem solving skills
- Excellent English written and verbal communication skills
- Ability to travel, as needed, to support key initiatives
- Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At ScriptRunner, part of TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet
What the job involves
- As a Field Marketing Manager for North America, this role is critical in aligning regional marketing initiatives with the goals of the sales organization
- You’ll be the key marketing partner for the regional sales team, developing and executing marketing programs that build pipeline, accelerate deals, and drive revenue
- You will be responsible for understanding the regional sales strategy, identifying opportunities to support pipeline growth, and managing marketing performance with clear attribution and influence on sales outcomes
- This is a highly collaborative role that bridges strategic planning and hands-on execution
- Act as the marketing business partner to the regional sales team; attend sales meetings, understand territory plans, and translate them into marketing strategies
- Collaborate closely with regional sales leadership to prioritize marketing programs based on pipeline goals, target accounts, and deal stages, including identifying opportunities for marketing to help accelerate late-stage deals and reduce sales cycles
- Provide insight into market trends, customer behaviour, and competitive activity that inform regional campaigns
- Maintain a close feedback loop with account executives and business development executives to assess the impact of marketing touchpoints on deal velocity. Use data to continuously optimize marketing plans and demonstrate business value to key stakeholders
- Actively contribute to regular regional marketing planning in conjunction with your team, to bring your expertise to activity/project budgeting
- Activate and oversee all campaigns whilst closely collaborating with all other teams/suppliers for successful outcomes which will heavily focus on integrated multi-channel campaigns and regional events
- Plan, manage and execute integrated, multi-channel demand generation programs, incorporating events, organic and paid media, ABM (account-based marketing), email marketing, and digital marketing programs
- Work with wider team for messaging/communications around events, ensuring cohesion and consistency as needed - aligned to our goals and target audiences
- Work with suppliers, partners to coordinate and oversee end-to-end details of events including event communications, logistics such as venue selection and contracts, budgeting, booth design, and on-site execution
- Align to and collect key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimization
- Support enablement with sales and ensure the team is enabled across all related marketing campaign outreach and qualified lead follow-ups
- Implement and localize SEO strategies to improve search visibility, website traffic, and lead generation in the region; ensure content is optimized for local search behaviour and aligned with global SEO guidelines
- Manage regional website updates, including deploying new features and functionality within the CMS, localizing and optimizing content, and providing feedback, contributions and insights to Adaptavist’s global website roadmap
- Be our partners’ main operational point of contact for marketing in the region, where needed; develop and articulate communication strategy for Adaptavist and partner integrated efforts; manage partner marketing communications (eg. announcements, company updates, etc)
- Build and execute collaborative marketing and regional GTM plans with partners along with internal teams and stakeholders to achieve business outcomes. This includes but not limited to joint communication proposition (eg. announcements, company updates, etc), content development (e.g. blogs, case studies), and partner-related offline/online events
- Measures and reports on the impact of the marketing initiatives, recommending revised activities to improve ongoing results to continuously optimize marketing strategies
- Support enablement of regional business development and sales development - to maximize the outcomes of campaigns and activities
- Influence and foster strong networks with your business partners by presenting your work in meetings across the business
- Contribute to improvement initiatives across Adaptavist and the Group to support the wider development and growth of the Group, fostering a culture of continuous improvement
Our take
The Adaptavist Group is a leading player in the Atlassian ecosystem, which provides software for software developers. Adaptavist helps companies develop modern, adaptive approaches to development, deployment, and application lifecycle management to augment the Atlassian experience.
Back in the mid-noughties, The Adaptavist Group firmly established itself as a key player in helping companies utilise Atlassian's industry-leading tools. Adaptavist has subsequently developed similar optimisation products and tools for Amazon Web Services, GitHub and Monday, as well as consultancy services for companies wanting to maximise their use of these platforms. Adaptavist’s reach is global, and it was named Atlassian's Partner of the Year 2024. It services over 75% of the Fortune 500.
The Adaptavist Group is leveraging the global boom in software development. Its strategic expansion into the growing DevSecOps market, for example, through partnering with Sonatype, sees it unlock involvement in an industry that reached a $6.5 billion valuation by 2025. With this expansionist approach, The Adaptavist Group has aligned many leading brands under its umbrella and has been consistent in its launch of tools. Its reputation as a leading industry player propels a dynamic and hugely lucrative upward trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"Autonomy is one of the core Adaptavist values. We are all treated as responsible adults from day one and continuously demonstrate that placing trust..."
Company benefits
- Flexible working, suit your personal needs while maintaining your job responsibilities
- Enhanced parental leave - 26 weeks at full pay for birthing partners, and 13 weeks at full pay for non-birthing partners
- Employee donation scheme with AdaptaKind, making an impactful change in the world through company-matched charitable giving, fundraising and volunteering
- Online streaming service - Whether you're a Disney fanatic, an Audible enthusiast or a Netflix nut, there should be something for all!
- Calm app subscription. Calm is the number 1 app for sleep, meditation and relaxation
- Extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS
- RRSP pension scheme up to 4% match as your employer
- Basic life insurance of $25,000 by Canada Life Scheme
- Healthcare insurance by Canada Life Scheme
- Dental care and optical care by Canada Life Scheme
- Accidental death and dismemberment of $25,000 by Canada Life Scheme
- Employee & Family Assist Program (EFAP) by Shepell providing professional, confidential support services for employees and their immediate family members
- Unlimited holiday! That's right, there's no cap on the number of days that you can request off in our holiday year
Company values
- Trust from day one - At The Adaptavist Group, trust is at the core of everything we do. We believe in our team's ability to work flexibly from anywhere, and we deeply value the trust that forms the foundation of our relationships with clients. Our commitment to privacy and security is unwavering, ensuring that we create a safe and supportive environment for everyone
- Teamwork - We admire individual talent, but we believe it’s even more powerful when combined with teamwork. With a global team of over 1,000 people, we know that every single person at The Adaptavist Group plays a vital role, and that nothing we accomplish happens in isolation
- Pragmatism - We value being practical, confident, and flexible over being rigid or stuck in our ways. Trust is key to how we work—we don't rely on strict rules or processes, but focus on what matters: achieving great results and getting the job done well
- Humility - We’re proud of what we do, but we stay grounded and let our work speak for itself. We approach everything with quiet confidence and, when we make mistakes, we own them and see them as chances to learn and grow
- Curiosity - We know we don’t have all the answers, and we understand there’s more than one way to get things done. We’re always open to fresh ideas and welcome the changes they might bring. Curiosity and a passion for innovation have fuelled our growth
Company HQ
London, UK
Leadership
Worked as a Senior Security Consultant for Barclaycard, and was Director of WTG. First joined Adaptavist as a Board Advisor, and was made CEO in 2010.
People progressing
Reece joined TAG as an Associate Software Engineer in May 2019. Within 5 months, they advanced to Software Engineer, then to Senior in under two years, and by September 2024, became Staff Engineer.
Sarah joined TAG as a Project Manager in 2017 in the Toronto office. They found their true calling in Sales and made an internal move a couple of years later and have since advanced to become a Strategic Sales Executive.
Rodrigo initially worked with TAG as a Contractor before joining the UK team permanently as a Commercial Operations Analyst. Since then, they moved to the Madrid office as a Business Operations Manager.
Diversity, Equity & Inclusion at The Adaptavist Group
Emma Weston (Head of People Experience)
- We know that, historically, the tech sector has felt out of reach or even unwelcoming to many people. At The Adaptavist Group, we're committed to changing that. It's our people who make our success, and we believe that a diverse community—one where everyone feels respected, included, and valued—makes us stronger, more innovative, and more creative as a whole.
- We have created an environment that accommodates and supports people from all backgrounds, offering flexible ways of working and workplace benefits that are genuinely helpful, as well as keeping an open dialogue and welcoming feedback on these topics.
- Whether you've worked in tech for your whole career or this is a brand new direction for you, your experience and skills are valuable to us. We need fresh perspectives, forward thinkers, and problem solvers. We see the whole person, and we hire people who we believe will make a positive contribution to our community.
- We welcome applications from people of all backgrounds, and particularly those who are often underrepresented in our industry, such as women and people of colour.
- We want to level the playing field for all those that interview with us. That's why we have created guidance on our careers page on what to expect as part of our interview process, typical questions we may ask you, and when and where to use AI as part of your application.
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