Head of Marketing, Celestia
Modular blockchain network
Be an early applicant
Modular blockchain network
21-100 employees
Be an early applicant
21-100 employees
Company mission
To change the way that blockchains and decentralized applications are built—making them more secure, sovereign, and scalable.
Role
Who you are
- We are looking for self-starters that are excited about working in a fast-paced startup environment
- The ideal candidate is a rare blend of strategic thinker and hands-on executor: someone with exceptional taste who can craft compelling marketing strategies and creative direction, then roll up their sleeves to bring them to life through outstanding written content, website updates, campaigns, and more.This is a rebuilding opportunity
- 5+ years of marketing experience with a strong track record of both strategic thinking and hands-on execution
- Exceptional marketing taste and creativity - you know what great marketing looks like and can develop innovative strategies and campaigns
- Outstanding written communication skills - you can write compelling, clear content for diverse audiences (blog posts, social media, product messaging, etc.)
- Demonstrated success building and executing marketing strategies that drive measurable growth (awareness, adoption, engagement)
- Strong storytelling and positioning skills - you can take complex technical concepts and make them accessible and compelling
- Experience across multiple marketing disciplines: brand, product marketing, growth/performance marketing, content, and events
- Hands-on executor who thrives in a lean environment - you're comfortable working independently and doing both the thinking and the doing
- Comfortable working in a fast-paced, dynamic startup environment with limited resources and high ambiguity
- Self-starter who can build from the ground up - strategy, execution, creative direction, and processes
- Crypto/web3 experience is a plus but not required - we value great marketing talent regardless of industry background
- You're energized by the opportunity to rebuild and define what great marketing looks like at Celestia
What the job involves
- Team members are expected to be available as needed for scheduled team meetings between the general hours of 1pm-6pm CET
- Celestia Labs is looking for an experienced Head of Marketing to lead our marketing strategy and execution as we scale institutional adoption and ecosystem growth
- This role will own brand positioning, product marketing, and growth initiatives that drive awareness among developers, enterprises, and institutions globally.You'll be responsible for building and executing a comprehensive marketing strategy that positions Celestia as leading blockchain infrastructure - and you'll be the one executing it
- You'll inherit a clean slate to build the right strategy, processes, and creative direction from the ground up
- This is a lean marketing function - you'll be both the strategist and the executor, working cross-functionally to deliver high-quality work across all channels
- You'll develop and execute Celestia's global marketing strategy across brand, product, and growth
- Own both strategy and execution - from crafting creative campaigns to writing blog posts, social content, and website copy yourself
- Drive ecosystem awareness and developer adoption through targeted campaigns, content, and community engagement
- Build institutional credibility through thought leadership, strategic positioning, and tailored messaging for enterprise and financial services audiences
- Own product marketing - translating Celestia's technical value proposition into clear, compelling narratives for different stakeholder groups
- Lead growth marketing initiatives including performance marketing, partnerships, events strategy, and digital channels to expand reach and engagement
- Write high-quality content across formats: blog posts, tweets, email campaigns, landing pages, and more. Strong writing skills are essential
- Coordinate with external partners (e.g., design agencies) to execute website updates, creative assets, and campaign materials while maintaining creative direction and quality control
- Develop and manage conference and events strategy to maximize Celestia's visibility and engagement with key audiences
- Collaborate closely with BD, engineering, and ecosystem teams to align marketing efforts with business priorities and technical roadmap
- Track marketing performance, optimize campaigns, and report on key metrics tied to ecosystem growth and business objectives
Our take
Blockchains are currently dominated by "monolithic" architecture. Bitcoin, Ethereum, and other major chains come as a single package, where every aspect of the chain is tied together. These are inflexible and difficult to customise or scale. Celestia aims to change this with its modular blockchain network, allowing developers to customise each component of the blockchain as needed without having to start from scratch each time.
Celestia's solution competes with the existing model of the larger blockchains, which are racing against one another to provide cheaper transactions. However, the strength of Celestia's decentralised approach is it can compete on fees while also allowing the far greater level of scalability demanded by Web3 applications. Additionally, it avoids the risks of outages that have plagued larger centralised blockchains.
Investors seem to agree with what Celestia is doing: it has completed a combined A and B Series funding round led by Bain Capital Crypto and Polychain Capital. This funding brings its valuation over $1B and into unicorn status. Having initiated an initial testnet in 2022, the company plans to leverage capital to advance its project further.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2024
$100m
LATE VC
Oct 2022
$55m
SERIES B
Total funding: $156.5m
Company benefits
- Flexible and remote work environment
- Stipends for home office and coworking space
- Full-team onsites twice per year and smaller-team onsites more frequently
- Budget for conference attendance and professional development
- 4 weeks annual vacation
Company HQ
Vaduz, Vaduz
Leadership
Mustafa Al-Bassam
(CEO)Previously an Advisor at Nym and Secure Trading. Prior to this was co-founder and Researcher at Chainspace until its acquisition by Facebook.
Ismail Khoffi
(CTO)Previously a Senior Software Engineer at Informal Systems and Interchain Foundation. Before this, they were an External Evaluation Expert for the European Commission.
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