UK & DACH PR & Communications Manager, eToro
3 days a week in office
Social trading & investment network
Job no longer available
Social trading & investment network
1001+ employees
Job no longer available
3 days a week in office
1001+ employees
Company mission
To open the world's markets to everyone - everywhere.
Role
Who you are
- 5 plus years PR experience (inhouse or agency)
- Fluent English; extra languages an advantage
- Excellent writing and verbal communication skills
- Good understanding of fintech and financial services
- Experience managing PR agencies
- Proven track record in building media relationships
- Pro-active and solutions driven with a strong sense of responsibility
- Comfortable working in a fast paced, ever changing environment
- Experience of working with other nationalities and as part of a cross-functional team
- Ability to work in crisis mode
What the job involves
- EToro continues to experience significant growth and we are looking for an experienced manager to join the team
- We are currently a PR & Communications team of six with PR programmes live in 13 markets around the world supported by a network of local PR agencies
- Based in the UK, the UK & DACH PR & Communications Manager will report to the VP Corporate Communications with a dotted line to eToro’s UK Managing Director
- They will be responsible for leading the PR and communications strategy in the UK and DACH markets, supported by PR agencies in Germany and the UK
- As a member of the Global PR & Communication team they will also contribute to global and corporate communication initiatives and support activities in other countries as required
- They will have one direct report, a PR & Communications Assistant Manager
- Responsibility for the PR strategy in the UK and DACH (eToro’s two biggest markets). This includes:
- Acting as the lead day to day contact and strategic advisor for the PR agencies in these markets
- Owning and managing the relationship with the respective Regional Managers, spokespeople and key stakeholders for those markets
- Evaluating the impact of eToro’s PR activity in these markets via pre-agreed KPIs and support the production of weekly, monthly and quarterly updates for the global PR evaluation
- Monitor PR budget spend for these markets and compile necessary records and input to VP Corporate Communications
- Prioritising and answering direct media requests
- Progressing appropriate opportunities put forward by the the PR agencies or ideas generated in-house
- Managing the distribution of commentary from our global network of market analysts and coordinating media opportunities for our analysts (print and broadcast)
- Drafting or reviewing/editing PR plans / campaigns, press releases, house views, positioning statements, Q&As and ad-hoc media notes
- Liaison with content writers regarding placed articles and other written commentary
- Organising media events and media attendance at events and conferences
- Co-ordinating submissions for awards and surveys
- Reviewing daily press clippings
- Monitoring of journalists’ requests
- Monitoring key debates and identifying story opportunities as well as potential issues
- Helping to manage crisis communications or issues management - with the support of the Global Head of PR & Communications
- Acting in the longer term as a spokesperson
- Take an active role in shaping the global PR strategy and balancing global/local specificities
- Provide support for all markets as required
- Support coordination of PR activity between local marketing and PR teams and the central teams in Israel and London
- Encouraging sharing of best practice between countries
- Help to promote PR successes and educate on the value of PR within eToro
- Line manager for one direct report - a PR & Communications Assistant Manager
- Responsible for overseeing their work and supporting their development and career progression
Salary benchmarks
Our take
Investing used to be accessible only to financial experts, but due to advancements in open banking and fintech software development, the average person can now invest from their smartphone. However, this also makes users vulnerable to the high-risk nature of investing, resulting in a demand for easy-to-understand investment education.
eToro provides a social trading and investment platform, facilitating investment in the stock market, ETFs and index funds, cryptocurrencies and NFTs through a mobile application. In addition to providing these features, the platform also features a community-focused investment discussion board, a robo-adviser tool called CopyTrader, as well as investment education resources.
Whilst it is undeniable that the investment platform market has become highly saturated in the last few years, eToro has taken the unique angle of combining its trading platform with tools and resources that help to educate its users. Through this approach, the company aims to increase accessibility to smart investment strategies, whilst reducing the risk associated with investing as a non-expert.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2023
$250m
GROWTH EQUITY VC
Apr 2018
$50m
SERIES E
Total funding: $462.9m
Company HQ
Canary Wharf, London, UK
Leadership
Yoni Assia
(Co-Founder & CEO)Yoni has been a Board Member at Meitav Dash since 2013. Previously, they co-founded WiTech Communications where he served as the Development Manager for nearly 3 years.
Ronen Assia
(Co-Founder & Executive Director)Since co-founding eToro in 2007, Ronen has held several roles at the company, including VP of Product & Product Marketing and CPO, moving into the role of Executive Director in 2020. He is also a Managing Partner at Team8, a role he has held since 2020.
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