Product and Content Marketing Manager, Protocol Labs

• At least 5 years of content and product marketing in Tech, preferably in the Web3 industry
• Demonstrated track record of developing product positioning, messaging and go-to-market strategies
• Experience developing and executing content strategy for a Web3 audience
• Ability to communicate and work cross-functionally in a structured and clear manner to influence outcomes
• Critical eye and keen attention to detail on tonality and look-and-feel across various content on different platforms
• Ability to stay organized and thrive in an extremely fast paced environment
• Pride yourself in being a self-starter, carving paths through uncertainty
• Experience in cryptocurrency is required
• Excellent proficiency in written and spoken English

Desirable

• As a Product and Content Marketing Manager under the Investor Relations team, you will contribute in building out a world-class Web3 investor relations program
• We are looking for an individual that will help synthesize and communicate Filecoin narratives to institutional and retail token holders
• You will work under the mentorship of a Protocol Labs lead, while partnering closely with executive leadership, finance, legal, creative, ecosystem growth and other groups in the network
• You will be the focal point of Content generated by the Investor Relations team, across content creation, partnerships, and managing the editorial and creative production process
• Your ability to empathize and understand our token holders’ needs will be crucial to your success
• Plan, develop and implement the overall Filecoin’s content strategy, delivery and promotions for token-holder audience
• Coordinate workflows across functional teams - such as data science, ecosystem growth, product & engineering - while working with in-house and external writers/agencies to create the desired content and impact
• Determine the type of advertising and marketing content, such as digital or social media, that needs to be created and distributed
• Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed and editorial strategy, so content is consistent across all delivery platforms
• Analyze brand and content marketing strategy to evaluate whether it's working or not while tracking and calculating content ROI
• Work closely with the Marketing & Branding team to prepare and coordinate key narratives, presentations and events