Product Marketing Manager, Pigment
EPM, Paris
One company offsite every year
2-4 days a week in office
Enterprise business planning platform (EMP, CPM)
Posted today
Enterprise business planning platform (EMP, CPM)
201-500 employees
Posted today
One company offsite every year
2-4 days a week in office
201-500 employees
Company mission
To enable people and businesses to make better decisions.
Role
Who you are
- You have experience as a Product Marketer preferably in a EPM vendor focused on financial consolidation and/or FP&A across relevant industries with a solid understanding of the related finance processes
- You have a solid background in Enterprise Performance Management software with a good understanding of the core finance processes such as planning/forecasting, consolidation and reporting
- You have a strong understanding of the finance persona within a business, particularly as the primary decision-maker in the buying process
- You are comfortable to evangelize and promote Pigment at field marketing events, conferences, tradeshows, to analysts and customers
- You have an analytical mind and are comfortable using numbers to tell a story, provide recommendations and show results
- You are able to create frameworks and processes so decisions can be made logically and the same rigor can be consistently applied to various decisions
- You are able to engage with technical stakeholders and simplify terms for non-technical audiences too
- You have a fluent level of English proficiency and, while not a copywriter, are comfortable developing written communications for different audiences (internal and external)
- You are comfortable with ambiguity and change, able to adapt to changing business priorities
- You are scrappy and able to produce results with imperfect information and limited resources
What the job involves
- Pigment is searching for a Senior Product Marketing Manager who will play a crucial role in building empathy for our customer’s challenges, defining Pigment’s value proposition within EPM and helping drive demand for our product
- The mission of our Product Marketing team is to be the voice of the market in the product, and the voice of the product in the market
- As such, you will work closely with Product Strategy, Product Management, Solutions Consulting, Sales and Enablement to ensure we understand our customer’s key pain points and are able to articulate how Pigment addresses them
- You will help us distill feedback into actionable insights which align our customers’ pain and our business strategy
- And you will share this expertise with demand generation team members so that we can create awareness and demand for Pigment
- You'll crystallize Pigment’s value proposition within EPM, by conducting persona research, gathering feedback from internal and partner teams and testing our product yourself
- Develop messaging and positioning, build and deliver sales tools across the sales cycle, including presentations, webpages, and other tools, to enable GTM teams to communicate the value of Pigment effectively
- Share current and upcoming trends with GTM and product teams to inform our future positioning and product roadmap
- Facilitate alphas and betas for product testing, focusing on the validation of our value proposition and sharing prioritized feedback with product teams
- Understand complex buying/selling processes around EPM and specifically financial consolidation involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies
- Manage product launches by building value messaging in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans and own product launches
- Own the process to prioritize Pigment-wide feedback we collect from various sources (CSMs, Support, Sales, Partners, etc.), support product decision-making, equip field teams on how to answer questions about it and close the loop with relevant parties as appropriate
- Work closely with demand generation teams (field marketing, content marketing, etc.) to create campaigns to drive demand for Pigment
Our take
In an ever-changing world, demand for more effective and accessible planning tools is rising. Pigment is meeting this demand with its business planning platform.
Pigment’s platform is disrupting a market that has long been dominated by generic spreadsheet programs like Excel. Its primary focus lies on forecasting and planning, enabling businesses to model and test outcomes. This is designed to improve the efficacy and reliability of decision making.
Taking on incumbents such as Excel, which boasts around one billion users, is no easy feat. However, Pigment’s innovative forecasting tools, ease-of-use and significant funding should give it a fighting chance in a market that is continuing to make space for disruptors. They have attracted impressive clients including Figma, PayFit, and Gong.
Freddie
Company Specialist at Welcome to the Jungle
Insights
83% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"The beauty of Pigment is we can support so many industries. This means every conversation there is an opportunity to learn about how other..."
Funding (last 2 of 5 rounds)
Apr 2024
$145m
SERIES D
May 2023
$80m
SERIES C
Total funding: $388.9m
Company benefits
- Healthcare including dental
- Brand new offices in the heart of Paris, London (Liverpool Street), New York and Toronto
- One company offsite every year in Paris
- Generous maternity (16 weeks full pay) /paternity leave (5 weeks full pay + 4 weeks half time work but fully paid)
- 50% home work stipend covered by Pigment
- Free Lunches
- Monthly office socials. Quarterly team socials
- Hybrid work policy (40% remote)
- 50% travel paid for
Company values
- Thrive together - We can only win as a team. We are all founders and do the right thing for our peers, Pigment, customers, partners, and the planet
- Never settle - Aim to become the best at what you do by delivering with rigor and ambition every day. Delivering for us means to build a passionate Pigment community
- Go for it - We are biased towards action. Every action leads us to learning and these learnings get us one step closer to our mission
- Be real, be humble - We are generous with our feedback, open to change our views and we approach it with empathy, knowing everyone is trying to do the best for Pigment
Company HQ
Arts-et-Métiers, Paris, France
Articles
Leadership
Romain Niccoli
(Co-CEO)Previously founded Criteo, where they served as CTO for 11 years. Went onto co-found LESS in 2017. Is an Advisor for Remeniz and Ledger.
Eléonore Crespo
(Co-CEO)Worked at Google for 3 years, first as Product Analyst and then as Financial Analyst. Has been a Board Observer at Slite, Spendesk, and Alan.
People progressing
Tania joined as a CSM and was amongst our first London hires! She quickly impressed and today holds the role of Team Lead for our CSMs in EMEA. She also Co-leads our DEI Council.
Salary benchmarks
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Diversity, Equity & Inclusion at Pigment
Tania Pennick (CSM Team Lead, EMEA)
- Company commitments and policy relating to DEI, including commitments regarding Next40
- All Pigmenauts go through annual unconscious bias training
- We have a dedicated employee run DEI Council, and bi-weekly meetings for this team
- We pass our job adverts through gender indexing to ensure they are neutral in content style
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