User Generated Content Marketing Coordinator, Live Nation
Insomniac
Hiring Hourly: $21.00 - $25.00 USD
More information about location
5 days a week in office (Calabasas, CA)
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
Hiring Hourly: $21.00 - $25.00 USD
More information about location
5 days a week in office (Calabasas, CA)
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- The ideal candidate for this role specializes in relationship management, is an effective multitasker, and adheres to content coordination processes and best practices
- The position requires a high level of familiarity with social media platforms, quick learning abilities, and efficient contract and payment management
- Bachelor’s Degree in Marketing, Communications, Business, or a related field
- Proven experience in influencer or UGC marketing
- Familiarity with Spark Ads, Tik Tok Ad Manager, Facebook Ad Manager and an overall understanding of digital advertising in relation to the marketing and influencer space
- Previous experience in project coordination or related roles is a plus
- Proficiency in social media platforms and content management tools
- Strong organizational and time management skills to handle multiple tasks concurrently
- Excellent communication and interpersonal abilities to work effectively with various stakeholders
- Proficiency in contract management and payment processes
- Ability to adapt quickly to changing project requirements and priorities
- Attention to detail and a proactive approach to problem-solving
- High level of accuracy and attention to detail
- Ability to handle repetitive tasks without compromising accuracy
- Excellent communication skills, both written and verbal, along with interpersonal capabilities to effectively communicate with stakeholders
- Familiarity with data confidentiality and security practices
- Basic knowledge of spreadsheets and database management
- Relevant certifications in digital marketing, social media management, or content marketing are a plus
What the job involves
- The User Generated Content [UGC] Marketing Coordinator will report to the Affiliate Marketing Manager and assist in the sourcing, engagement, and management of user-generated content (UGC) creators
- They will play a crucial role in coordinating UGC campaigns, handling contracts and payouts, and maintaining accurate and up-to-date records within our database
- This role is essential in driving authentic and compelling content for our brand's marketing initiatives
- Identify and source potential UGC creators who align with our brand values and target audience
- Conduct outreach to UGC creators, presenting collaboration opportunities and fostering relationships
- Act as the primary point of contact for UGC creators, addressing inquiries and providing support throughout the collaboration process
- Develop and maintain a database of UGC creators for ongoing and future campaigns
- Collaborate with UGC creators to develop high-quality, authentic content that can be used in marketing campaigns and advertisements
- Provide creative direction and guidelines to UGC creators to ensure consistency with brand messaging and aesthetic
- Track and analyze the performance of UGC content, providing regular reports and insights to stakeholders
- Identify trends and opportunities to optimize UGC strategies and improve campaign effectiveness
- Manage the payout process for UGC creators, ensuring timely and accurate compensation
- Maintain records of contracts and payments, ensuring compliance with legal and financial requirements
- Stay up-to-date with industry trends and best practices in UGC marketing
- Provide onsite support and assistance during festivals
- Undertake additional responsibilities as they arise
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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