Senior Analyst Relations Manager, Braze

• 5+ years of analyst relations experience, including leadership in major industry evaluations such as the Gartner Magic Quadrant and Forrester Wave
• Superb project management and organizational skills including the ability to manage multiple deadlines and priorities, with minimal supervision
• Strong communications background – exceptional listening, verbal and written skills a must
• Must be highly detail oriented with excellent time management skills
• Must be extremely proactive and willing to jump in and take a leadership role in high profile activities including planning and AR strategy
• Demonstrated ability to work with global, cross-functional teams – including technical experts, product management, product marketing and executive stakeholders
• Sense of curiosity and affinity/aptitude for learning and understanding new technologies and related concepts

Desirable

• Braze is looking for a Senior Analyst Relations Manager to join our Product Marketing team
• In this role, you will be responsible for identifying and building relationships with key industry analysts, especially in the multichannel marketing sector
• You’ll drive a program to educate them on the Braze business, technology, solutions and go-to-market capabilities, with the goal of driving positive coverage and analyst advocacy of Braze to their end-user clients, the media and investors
• You will also be our internal lead on our industry evaluations, such as the Gartner Magic Quadrant and Forrester Wave, and partner with our extended marketing and field teams to share insights from the analyst community with our customers and prospects
• Create, nurture and manage positive relationships with industry analysts, serving as a key, centralized contact point and facilitator who is responsive and treats analyst communication with a sense of urgency
• Lead cross-functional workstreams for major industry evaluations such as the Gartner Magic Quadrant and Forrester Wave
• Establish and manage processes for ongoing communication and education of industry analysts on Braze milestones and roadmap
• Partner internally to identify analyst content assets for use in demand generation and thought leadership programs, and support marketing activities with analyst participation
• Synthesize relevant analyst research and communicate emerging trends, perspectives and competitive positioning to key stakeholders
• Plan, schedule and manage analyst program activities such as briefings, inquiries, strategy sessions
• Anticipate and drive participation in major analyst research; manage in-bound inquiries for research participation
• Work closely with the public relations, competitive intelligence and customer programs teams to incorporate analyst perspectives into related initiatives
• Leverage Forrester and Gartner inquiry insights data to inform AR activities as well as thought leadership content and go-to-market activities
• Analyze, measure and report program success and insights