Product Marketing Manager, Snappr
On-demand visual content creation marketplace
Open for applications
On-demand visual content creation marketplace
201-500 employees
Open for applications
201-500 employees
Company mission
To make professional photography more accessible to customers, and increase work for photographers.
Role
Who you are
- If you're a people person, a storyteller and if you thrive on the energy from your audience (a public speaker), you'll be set up for success
- But it doesn't end there - to be truly successful, you'll need to have strong analytical skills too, to autonomously uncover insights that drive campaigns and experiments
- You have experience at earlier stage (Series A to C) startups
- You have focused mostly on B2B product marketing (as opposed to B2C)
- You have 5+ years experience leading product marketing at a product-led startup
- You have experience crafting compelling, value-driven product messaging and positioning and creating product & content marketing collateral
- You have experience conducting user research and writing insight on your own
- You know your way around tools like Canva, Figma, and Webflow
- You feel comfortable speaking in public and bringing together a community of businesses
- You are a storyteller and you can simplify complex concepts into compelling stories
- You have experience with project management tools like Asana, Notion, and Trello
- You want to work closely with the CEO to shape our brand and value proposition
- You love being scrappy, rolling up your sleeves, and trying new things
Desirable
- You have run a podcast or hosted virtual events before
- You have experience with survey/NPS tools like SurveyMonkey
- You’re a former founder
What the job involves
- We are looking for a versatile Product Marketer to communicate our newest product offerings against the perceived competition and to educate our ICPs on why to prioritize them
- Interview customers and buyers and collect insight that drives experiments
- Conduct competitive market research and then turn that research into a winning strategy
- Research and define market segmentation (ICP, audiences)
- Build, host and manage a weekly live workshop - educate a community of businesses by offering advice, vision, pain points & solutions and other information - all from Snappr's unique vantage point of hundreds of customers
- Write and design product functionality and use cases, benefit-driven features, case studies and testimonials, and drive distribution to all placements
- Position Snappr as a category leader and perfect the value proposition
- Work closely with product management, sales, and marketing teams to collaborate on learnings and improve GTM communication and product features
Our take
Professional photography is an essential part of effective marketing, particularly in today's digital landscape of social media advertisement. This means that people often need to book photographers at short notice, but the lack of a convenient platform to do so leads to inconsistent results and high price tags.
Snappr provides a digital marketplace for the booking of professional photographers, with a focus on providing consistency, affordability and last-minute bookings. In addition to catering for the high demand in social media marketing, the company's affordable prices allow customers to book professional photographers for non-profit photoshoots such as for birthday parties and holidays.
High-quality photography has become a must-have for social media profiles to stand out, and Snappr has used this insight to its advantage to present an affordable photographer booking solution for its target audience of millennials. The company has recently added AI functionality to its offerings, allowing customers to edit and generate content through the platform, and is expanding into specialized food, real estate and eCommerce verticals. These moves will help Snappr cement its position as a leading player in the photographic content space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Most candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Company values
- Snappr is a place to lean into extreme ownership: We promote and invest in people who show genuine care and passion
- Snappr is a track for A-players to reach peak performance: We are dedicated to cultivating an elite, purpose-driven culture
- Snappr is an unrivaled environment for analytical creative: We are building a multi-hatted team that reflects this duality
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Matt Schiller
(Founder & CEO)Currently a Senior Venture Partner at Pioneer Fund. Studied at the University of New South Wales and Oxford, and is a Y Combinator graduate. Was also a Consultant at McKinsey before co-founding GownTown, a graduation retailer.
Salary benchmarks
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