Product Marketing Manager, Snappr

• If you're a people person, a storyteller and if you thrive on the energy from your audience (a public speaker), you'll be set up for success
• But it doesn't end there - to be truly successful, you'll need to have strong analytical skills too, to autonomously uncover insights that drive campaigns and experiments
• You have experience at earlier stage (Series A to C) startups
• You have focused mostly on B2B product marketing (as opposed to B2C)
• You have 5+ years experience leading product marketing at a product-led startup
• You have experience crafting compelling, value-driven product messaging and positioning and creating product & content marketing collateral
• You have experience conducting user research and writing insight on your own
• You know your way around tools like Canva, Figma, and Webflow
• You feel comfortable speaking in public and bringing together a community of businesses
• You are a storyteller and you can simplify complex concepts into compelling stories
• You have experience with project management tools like Asana, Notion, and Trello
• You want to work closely with the CEO to shape our brand and value proposition
• You love being scrappy, rolling up your sleeves, and trying new things

Desirable

• We are looking for a versatile Product Marketer to communicate our newest product offerings against the perceived competition and to educate our ICPs on why to prioritize them
• Interview customers and buyers and collect insight that drives experiments
• Conduct competitive market research and then turn that research into a winning strategy
• Research and define market segmentation (ICP, audiences)
• Build, host and manage a weekly live workshop - educate a community of businesses by offering advice, vision, pain points & solutions and other information - all from Snappr's unique vantage point of hundreds of customers
• Write and design product functionality and use cases, benefit-driven features, case studies and testimonials, and drive distribution to all placements
• Position Snappr as a category leader and perfect the value proposition
• Work closely with product management, sales, and marketing teams to collaborate on learnings and improve GTM communication and product features