Freelance Director of Lifecycle Marketing, theSkimm
Contract
The expected rate for this role is $7,500 each month
More information about location
2-3 days a week in office
Female-focussed news and lifestyle website
Open for applications
Female-focussed news and lifestyle website
101-200 employees
Open for applications
The expected rate for this role is $7,500 each month
More information about location
2-3 days a week in office
101-200 employees
Company mission
TheSkimm's mission is to succinctly give women the information they need to make confident decisions.
Role
Who you are
- 8-10 years of experience in lifecycle marketing, demonstrating leadership in developing and scaling effective strategies
- Significant experience in lifecycle marketing, with expertise in strategy, analysis, and execution
- Strong track record of driving user engagement and retention through lifecycle programs
- Experience auditing and optimizing complex marketing ecosystems
- Knowledge of email marketing platforms and automation tools, bonus for experience with Sailthru, Segment.io, and/or Braze
- Analytical mindset with the ability to use data to inform recommendations
- Exceptional communication skills to share findings and align teams
- Deep experience with subscription-based or media businesses is a plus
- A collaborative and proactive approach, ready to hit the ground running
What the job involves
- We’re hiring a Freelance Director of Lifecycle Marketing (Contract)
- This is a short-term, contract position that works full-time hours
- We’re looking for an experienced Lifecycle Marketing Consultant to join our team. We’re passionate about delivering a best-in-class experience for our users, and we know that lifecycle marketing plays a critical role in this mission. You’ll help us level up by taking a holistic look at our current programs, identifying opportunities for growth, and creating a roadmap to ensure long-term success
- This is an exciting opportunity to join a dynamic team with a proven brand foundation while contributing to an ambitious and growing lifecycle marketing program. Together, we’ll work to engage and retain our users, helping them get the most out of everything we offer
- Conduct a thorough audit of our current lifecycle marketing efforts across email, SMS, and other relevant channels
- Develop a strategic long-term roadmap to enhance user engagement and retention
- Offer insights on segmentation, personalization, and automation opportunities
- Evaluate and recommend tools, platforms, and strategies to support lifecycle marketing initiatives
- Collaborate with key stakeholders across marketing, product, and analytics teams to align on goals and priorities
- Present findings and recommendations in a clear and actionable manner
- This is a short-term, contract position from March 1 through April 30
Our take
The rapid growth of the internet has given rise to unprecedented access to online information, but this has not been entirely positive. The sheer mass of competing news websites has led to politically-charged, inaccurate, and sensationalist media publishings becoming commonplace. Yet, the demand for feminist and non-partisan news that truly contributes to daily life is higher than ever.
TheSkimm provides a female-focused news and lifestyle website, publishing content regarding the latest news, financial advice, mental wellness tips, and other lifestyle content. The company differentiates itself from competitors by ensuring all information provided is genuinely helpful to the daily lives of women, achieved by checking that each piece is well researched, transparent, and without political motivations.
Whilst the company will face fierce competition from other female-focused content sites, TheSkimm has recognized that many such sites are tabloids, compromising the validity and usefulness of contained information. Through its focus on accurate publishing and content value, the company hopes to enrich the lives of women by ensuring that they always have the information to make life decisions comfortably.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2019
$12m
SERIES C
May 2018
$12m
SERIES C
Total funding: $40m
Company benefits
- Unlimited vacation policy and generous holiday observances
- A hybrid working model with flexibility for remote work
- Comprehensive insurance plans and commuter benefits
- Auto-enrollment into a MassMutual 401(k) plan starting on your first day and employer contribution available after one year of employment
- Rewards for every work anniversary
- One month paid sabbatical after your five year anniversary as a full-time employee
- 18 weeks of paid parental leave (adoption, fostering and surrogacy included)
- Bereavement leave for pregnancy loss
- Phased return to work schedule availability
- Flexibility based on parental schedules
- Access to family building and fertility benefits
- Flexible and broad-scale child support program
- We honor Sacred Time in our workplace
- We have aligned company “time off” during the summer to truly allow for us all to break from our work at the same time
- We offer fitness membership reimbursement
- One Medical Membership is included with our benefits
- Competitive salary and equity packages
- Complimentary access to theSkimm’s suite of membership products and swag
- The opportunity to be part of a values-driven, hardworking, and diverse group of people building a media company that makes it easier to live smarter
Company HQ
Flatiron District, New York, NY
Leadership
Carly Zakin
(Co-CEO & Co-Founder)Experience as Associate Producer of Sirens Media and NBC Peacock Productions. Founder and Head Consultant of HigherWrite since 2011.
Danielle Weisberg
(Co-CEO & Co-Founder)Experience as Assistant Editor for The Daily Beast. Associate Producer for NBC News from 2010 to 2012.
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