Marketing Operations Manager, Courier Health
$110-150k
+ Equity
Patient engagement platform
Be an early applicant
Patient engagement platform
21-100 employees
Be an early applicant
$110-150k
+ Equity
21-100 employees
Company mission
To solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with chronic and rare diseases are supported.
Role
Who you are
- At least 5 years of professional experience in marketing operations or automation, preferably at a B2B tech company
- Strong experience administering and optimizing HubSpot for sales CRM and marketing automation, as well as Google Analytics
- Deep understanding of leading-edge marketing tactics and AI technologies
- Analytical mindset with experience interpreting data and turning insights into action
- Excellent organizational skills and attention to detail
- Demonstrated experience managing multiple project simultaneously and operating in ambiguity
- Experience with Webflow, Office 365, and Notion preferred
What the job involves
- As Marketing Operations Manager, you will play a key role in maintaining our CRM & marketing automation platform, measuring and optimizing campaigns, and collaborating cross-functionally to maximize marketing and sales handoff and engagement.
- We are looking for someone who combines data-driven strategy and creative problem-solving to drive growth across our target segments and marketing channels
- Administer and optimize key marketing technology platforms, including HubSpot, Webflow, and AI tools to improve audience segmentation, data flow, outreach, and measurement
- Assist with the planning, setup, execution, and measurement of marketing campaigns across email, industry and owned events, paid social, and industry channels
- Maintain clean and organized marketing and sales databases, providing regular insights to measure lead quality, campaign ROI, pipeline contribution and to identify areas of opportunity
- Partner across Marketing, Sales, and Client Solutions to optimize lead qualification, sales enablement, and overall customer journey strategies to ensure consistent execution
- Build and maintain marketing KPIs and reports to help understand marketing performance, pipeline contribution, and campaign impact
- Develop and refine marketing operations processes, including lead scoring, nurture workflows, funnel optimization, and AI adoption to enhance efficiency and effectiveness
- Jump in to support various marketing programs as needed, bringing a creative, problem-solving mindset to our dynamic, fast-paced environment
Our take
With speciality medicines now encompassing 93% of pharmaceutical companies’ drug approval and R&D pipelines, large biopharma companies struggle with the tech infrastructure to coordinate with stakeholders and customers. Courier Health alleviates this burden with its patient-based CRM platform, purpose-built for the biopharma industry.
Courier Health’s CRM platform helps companies coordinate with access, patient services and marketing teams through centralized management, data analytics and automated workflows. It ultimately acts as a way to merge all patient touchpoints into a centralized record system.
As the only patient-based CRM platform on the market at present, Courier Health differs from custom-built software that can become expensive and unwieldy. Its Series A funding is being funnelled into product development and hiring across engineering and sales.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2024
$16.5m
SERIES A
Aug 2021
$4m
EARLY VC
Total funding: $20.5m
Company benefits
- Medical, dental, vision
- 401(k) match
- Unlimited PTO
- Paid parental leave
- Employee referral program
- Healthy lifestyle stipend
Company HQ
Civic Center, New York, NY
Leadership
Danny Sigurdson
(Co-Founder & CEO)Previously VP of Sales at ActionIQ, Director of Client Solutions at Applied Predictive Technologies and worked in Strategic Initiatives at Dayforce.
Jimmy Pomponio
(Co-Founder)Previously Head of Patient Services at REGENXBIO Inc, Vanda Pharmaceuticals and Researcher at the Walter Reed Army Institute of Research.
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