Major Campaigns Lead, Wayfair

Promotions Strategy, UK & Ireland

Salary not provided

SQL

BigQuery

Senior and Expert level

London

More information about location

4 days a week in office (London Office Based EC1V 7LQ)

A global online homeware marketplace

Job no longer available

A global online homeware marketplace

1001+ employees

B2CRetailLifestyleMarketplaceInterior designFurnitureHome improvementeCommerce

Job no longer available

Salary not provided

SQL

BigQuery

Senior and Expert level

London

More information about location

4 days a week in office (London Office Based EC1V 7LQ)

1001+ employees

B2CRetailLifestyleMarketplaceInterior designFurnitureHome improvementeCommerce

Company mission

To help everyone, anywhere create their feeling of home.

Job

Company

Role

Who you are

Bachelor’s degree in Business, Marketing, Economics, Engineering or a quantitative discipline (Master’s a plus) – or proven work experience in these areas
Demonstrable experience in analytical, strategic, or commercial roles – ideally within digital marketing, consulting, tech, eCommerce, or finance
A natural project manager – organised, detail-oriented, and adept at cross-functional collaboration
Strong commercial instincts and business acumen – you understand KPIs and how to influence them
Confident communicator with excellent written and spoken English
Ownership mindset – a self-starter with a “bias for action” and a passion for quality
Customer-centric thinker with a proven ability to improve processes and deliver measurable impact
Highly analytical – comfortable working with data to generate insights and make strategic decisions
Familiarity with SQL, Google BigQuery, or similar data tools is a strong advantage
If you thrive in a data-rich, fast-paced, and collaborative environment – this is the opportunity you’ve been waiting for

What the job involves

Join Wayfair as a Major Campaigns Lead and take the reins of our primary promotional campaigns across the UK and Ireland – from Black Friday to Way Day and everything in between
You’ll lead cross-functional teams, own strategy and execution, and bring your analytical firepower to drive performance across both B2C and B2B platforms
This role isn’t just about managing campaigns – it’s about transforming them
You'll steer the roadmap, improve the customer experience, and elevate promotional strategy for one of Europe’s fastest-growing eCommerce giants
Lead the end-to-end strategy, execution, and continuous optimisation of Wayfair’s major European campaigns (e.g., Black Friday, Way Day) across UK and Ireland
Oversee campaign delivery across all touchpoints including product curation, marketing channel alignment, pricing, and tooling enhancements
Manage and mentor a small team of junior Associates to deliver high-impact campaigns on a bi-weekly basis
Work cross-functionally with Commercial, Marketing, Data Science, and Tech teams to align campaign planning with overarching business objectives
Collaborate with North American counterparts to share learnings, iterate on best practices, and elevate global campaign standards
Influence the broader Promotional Calendar and shape the long-term strategy for EU campaigns
Drive post-campaign reporting and analytics, using insights to refine customer experience, supplier engagement, and campaign performance

Salary benchmarks

Our take

Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.

Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.

With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

-14% employee growth in 12 months

Glassdoor (3.1)

Trustpilot (3.8)

Company

Company HQ

Prudential / St. Botolph, Boston, MA

Leadership

Niraj Shah

(Co-Founder & CEO)

Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.

Steven Conine

(Co-Founder)

Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.

Share this job

View 59 more jobs at Wayfair