Reporting Solutions Manager, Wpromote
$75-90k
More information about location
Digital marketing firm specializing in customer acquisition
Be an early applicant
Digital marketing firm specializing in customer acquisition
501-1000 employees
Be an early applicant
$75-90k
More information about location
501-1000 employees
Company mission
Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.
Role
Who you are
- Extensive experience with Google Sheets or Excel, including advanced formulas, scripting, and data manipulation
- Experience gathering requirements and delivering data visualizations within an Advertising Agency or similar client environment
- Experience integrating and automating pipelines from multiple data sources
- Strong organizational skills with superior attention to detail with the ability to handle the balancing of multiple tasks and projects
- The desire to learn new tools, skills, and strategies and the initiative to take on new tasks
- Both an analytical and design mindset
- Strong written and verbal communication skills
- If you are a results-oriented, passionate individual who loves leveraging measurement solutions and technology to build reporting and insights solutions, we’re looking for you to join the team
Desirable
- Experience in working with data from different ad platforms (Google, Facebook, Microsoft) and digital analytics tools (Google Analytics, Adobe Analytics)
- Data Visualization Platforms: Google Looker Studio, Google Looker, Tableau, PowerBI
- Data Integration Platforms: Funnel, DomoData Warehouses: BigQuery
- Project Management Platforms: Asana or similar experience
What the job involves
- Wpromote is looking for a Reporting Solutions Manager with a strong focus on spreadsheets expertise to create, maintain, and improve client reporting
- In this role, you’ll help us innovate on our reporting offerings by designing data visualizations to answer critical business questions.
- You’ll also be embedded within the product development team, working with product managers to define requirements for our own proprietary reporting platform, Insights Explorer.
- Gathering and evaluating data visualization requirements in order to develop unique reporting and insights solutions/tools for cross-channel media measurement, with a strong emphasis on Google Sheets capabilities
- Designing and maintaining complex Google Sheets reports, utilizing advanced formulas, pivot tables, and data validation techniques to ensure accuracy and efficiency
- Assisting with the design of client data pipelines to flexibly and efficiently deploy data for new dashboards and apps within Polaris, our proprietary tech platform
- Working with data engineers to validate data from multiple sources to provide an integrated, comprehensive overview of our digital marketing efforts
- Gathering feedback on the dashboard to better understand its functionality and user experience, and documenting for product improvements
- Assisting the engineering team in creating data requirements for future platform enhancements
- Identifying areas for improvement and propose potential solutions, building process documentation to assist in the scaling of all reporting efforts
Our take
Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(CEO)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
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