Growth Marketing Manager, Mirage
$100-150k
+ Equity
More information about location
5 days a week in office (Union Square, NYC)
AI-powered creative studio
Be an early applicant
AI-powered creative studio
101-200 employees
Be an early applicant
$100-150k
+ Equity
More information about location
5 days a week in office (Union Square, NYC)
101-200 employees
Company mission
To empower our customers, regardless of background or experience, with the ability to bring their vision to life in seconds.
Role
Who you are
- Minimum 4+ years experience as a performance marketer or growth marketer with strong creative skillset
- Deep understanding of paid social algorithms and full-funnel performance, with the analytical instincts to diagnose what's driving results
- Direct experience in developing creative hypotheses and writing executional creative briefs
- Deep understanding of digital marketing principles and social media platforms, like Meta, TikTok, Youtube, and Linkedin
- Fluent with AI tools and comfortable building lightweight systems including reporting, tagging taxonomies, automated workflows to move faster and scale creative output
- Strong proficiency in Google Sheets or Microsoft Excel
- Strong project management and organizational skills
- Experience working with global creators and influencers
- Self starter with an adaptable mindset and passion for innovation
What the job involves
- We’re looking for a Growth Marketing Manager to supercharge our performance advertising and lead our performance creative strategy & analytics efforts
- In this role, you’ll own creative briefs and how we use creative insights, performance data, and market research to develop, test, and scale high-performing ad campaigns
- You’ll partner closely with our Performance Marketing and Creative teams to identify what’s working, uncover new creative opportunities, and translate performance insights into actionable creative strategy
- You’ll also collaborate with top global creators and work cross-functionally across Product, Creative, and Growth to produce impactful video and static ads that drive meaningful business results
- Create performance ads and help develop creative testing frameworks for paid social platforms, aligning closely with the performance team to deliver on business objectives
- Drive the creative testing roadmap — prioritizing hypotheses, sequencing concepts, and balancing net-new swings with iterations on proven winners
- Own creative performance analysis end to end–build dashboards, diagnose funnel drop-offs, and pinpoint patterns across concepts, hooks, and formats–to systematically improve creative hit rate
- Drive hypothesis-driven creative briefs for creators, agencies, and internal teams, with an understanding on how to develop both new concepts and creative iterations
- Work closely with video editors, designers, and creators to execute and deliver a high-volume of direct-response creative, including reviews of scripts and video edits
- Collaborate with influencer marketing on creator sourcing and creator criteria, working together on identifying new partners, managing outreach, negotiating contracts, and guiding ad production to meet our high brand standards
- Collaborate with product, design, and other cross functional stakeholders to ensure a full-funnel approach to reaching both new and core audiences
- Support marketing campaigns and product launches from concept to execution
Our take
As AI integration grows in creative fields, concerns arise about the future of professions like writing and design. However, Mirage (formerly known as Captions), sets out to transform these anxieties into opportunities by harnessing AI technology to streamline the creative workflow.
By automating tasks in music, graphic design and video production, Mirage allows users to generate compelling content directly from their mobile devices. As the demand for captivating digital content rises, the company has expanded from processes like captioning, editing, dubbing and soundtracking into more sophisticated models specified for things like pacing, framing, and attention dynamics.
Mirage's innovative approach has seen it raise considerable funding which has supported team growth, in-house research and the expansion of its technical infrastructure. As it expands its offering to serve industries like advertising and marketing, it has secured fresh funds that will fuel this moderated (and lucrative-looking) direction.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Mar 2026
$75m
GROWTH EQUITY VC
Jul 2024
$60m
SERIES C
Total funding: $160m
Company benefits
- Comprehensive medical, dental, and vision plans
- Anything you need to do your best work
- We’ve done team off-sites to places like Paris, London, Park City, Los Angeles, and Nashville with more planned in the future
Company HQ
Civic Center, New York, NY
Leadership
Gaurav Misra
(CEO & Founder)Previously the Head of Design Engineering at Snap Inc, Senior Software Engineer at Localytics, Software Development Engineer at Microsoft, and Software Engineer at Lattice Engines.
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