Corporate Marketing Operations Manager, Avalere Health
Salary not provided
Google Analytics
Marketo
Google AdWords
Mid and Senior level
London
More information about location
Global healthcare communications agency
Be an early applicant
Global healthcare communications agency
1001+ employees
HealthcareB2BMarketingConsulting
Be an early applicant
Salary not provided
Google Analytics
Marketo
Google AdWords
Mid and Senior level
London
More information about location
1001+ employees
HealthcareB2BMarketingConsulting
Company mission
To imagine new possibilities for a healthier world and create the connections that make better health happen.
Role
Who you are
- Proven experience in a marketing operations, digital marketing, or campaign management role, ideally within healthcare, life sciences, or professional services
- Working knowledge of marketing automation and MarTech platforms (Marketo or equivalent, Bitly, Google Analytics), website CMS environments, and paid social/search advertising (Google Ads, LinkedIn Ads)
- Experience with CRM systems and an understanding of how marketing and CRM data connect
- Working knowledge of SEO/SEM fundamentals; familiarity with GEO (generative engine optimization) is an advantage
- Strong analytical skills, with demonstrated ability to translate performance data into clear, actionable recommendations and identify trends and correlations across data sets
- Experience developing and improving operational processes, workflows, and resourcing models, with a view towards operational maturity
- Excellent organizational skills, with the ability to manage multiple platforms, projects, and stakeholders concurrently
- Strong communication skills, with the ability to partner effectively with specialist functions and senior stakeholders
- Strong writing and editing skills, with comfort supporting copy-focused tasks across corporate and internal communications
- Experience using AI-enabled tools to improve marketing effectiveness and team productivity
What the job involves
- The Operations Manager is part of Avalere Health’s Corporate Marketing Team, which is responsible for developing and delivering the corporate brand, thought leadership, PR, and integrated marketing activity
- The role partners closely with digital specialists to ensure the platforms, systems, and data underpinning integrated campaigns operate reliably and efficiently, supporting increased awareness, strengthened reputation, and commercial opportunities
- Reporting to the Associate Director of Corporate Marketing, this role is accountable for the operational infrastructure that enables the wider team to deliver against the marketing goals of the Group corporate brand, as well as Avalere Health's three capabilities – Advisory, Medical, and Marketing
- The role is central to the effective functioning of Corporate Marketing, providing the team with the platform integration, resourcing visibility and performance insight required to plan and deliver on strategic goals with confidence
- Operational excellence and process management
- Develop a culture and processes of operational excellence within the Corporate Marketing team, leading on all Corporate Marketing process development and implementation
- Understand, evaluate, develop, and recommend project management and workflow processes that support the prioritization of tasks and improve efficiency and team collaboration
- Lead efforts to identify templates, tools, and resources — including applications for Artificial Intelligence — that could streamline campaign creation, simplify review processes, and improve the quality and efficiency of the team's work
- Internal partnerships and resource management
- Manage how Corporate Marketing projects are resourced out to partner teams, including digital and creative teams
- Act as the central point of contact for coordinating resource requests with partner teams, ensuring requests are scoped clearly, timelines are realistic, and work is tracked through to delivery
- Maintain visibility of resourcing commitments across active projects, flagging conflicts or bottlenecks with partner team capacity early enough to inform planning
- Support prioritization discussions with accurate, up-to-date information on resourcing status and lead times from partner teams
- Act as the central point of coordination across Corporate Marketing, building strong working relationships with digital specialists, creatives and senior stakeholders across the business
- Balance competing operational demands while maintaining consistency and reliability across the team's systems
- Performance, metrics, and reporting
- Manage and optimize metrics and ROI reporting for Marketing projects, including LinkedIn performance, paid campaigns, internal comms, and website traffic
- Enhance year-on-year campaign performance tracking for easy comparison and to inform future planning
- Review performance metrics regularly, interpreting the data to identify trends, areas for improvement, and possible correlations with external factors such as media coverage or world events
- Translating performance data into actionable insights that informs ongoing optimization and strategic decision-making
- Marketing technology (MarTech) and digital platform management
- Manage MarTech systems day-to-day, including maintenance, optimizing usage, contracting and renewals, and scoping and implementing new systems as needed
- Understand, evaluate, and evolve the MarTech ecosystem, looking for tools that may offer improvements, new benefits, or cost savings compared to existing tools and processes
- Partner with the Digital Team to project manage new digital projects for the corporate brand, from planning to execution, including website updates, CMS management and uploads, SEO/SEM, eventual CRM development, and other projects with the digital team as needed
- Partner with digital specialists to drive SEO, GEO, and ad word strategy, ensuring content and campaigns achieve appropriate visibility with target audiences
- Business development support
- Support the CRM integration project, partnering with our digital specialists to ensure the correct information surfaces on the platform
- Manage and optimize the leads process with BD teams
- Content and events operations
- Project manage the next series of the Within Reach podcast, working with our producer to run the podcast from guest selection to scheduling, coordination, and publication
- Project manage marketing campaigns, including scoping resources, developing project plans and timelines, and ensuring smooth campaign development
- Support the Associate Director to manage internal Town Halls, ensuring internal events are delivered smoothly
- Support the Associate Director as needed with copywriting, editing, visual asset development, social post scheduling, Marketo builds and scheduling, and other associated tasks
Salary benchmarks
Our take
Avalere Health, founded in 2001 and formerly known as Fishawack, has built a strong reputation as a leading provider of cross-border strategy consultation, communications, and marketing expertise for companies in the biopharmaceutical, medical technology, and wellness industries.
Though the company doesn’t make its exact customer list public knowledge, it does claim to serve all of the top 20 pharmaceutical companies in the world, as well as several breakout biotech and medtech enterprises. In the over two decades since its founding, it has acquired and merged 19 healthcare firms worldwide - including Avalere Health, from which it takes its new name.
Given that it’s grown from one location in the UK to encompass teams across the US, Europe, and Asia, the company appears to operate from a position of serious strength in this trillion-dollar space. Recently, it seems Avalere has focussed on building out its leadership team as it embraces its new branding and manifesto.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- The tools, skills, and support you need to think differently and to solve healthcare’s most complex challenges
- Career Experience team, whose mission is to provide every employee with a purpose-driven career
- Personalized learning and training
- Hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization
- Flexible working practices
- Company pension/retirement plan
- Private medical insurance
- Employee wellbeing initiatives
- Compelling time-off policy
Company HQ
Old Street, London, UK
Leadership
Amar Urhekar
(CEO)Was previously the COO of Avalere Health, Group President at Evoke, Global President at Ashfield Health and was President of the Americas at McCann Health.
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