Senior Paid Marketing Strategist, Typeform

• 6+ years of experience in media buying and performance marketing, with a focus on paid social channels (e.g., Facebook Ads, LinkedIn Ads, YouTube, TikTok)
• Proven ability to manage six-figure budgets while delivering strong performance
• Experience integrating influencer content into paid social strategies
• Expertise in running end-to-end campaigns—from ideation to pitch, creative briefing, implementation, and performance measurement
• Strong analytical skills, with the ability to interpret data, track performance, and communicate insights effectively
• A creative mindset, driven by results but also the ability to think outside the box in crafting impactful campaigns
• Solid understanding of digital measurement frameworks, including tagging, attribution, and incrementality

Desirable

• You’ll join the Demand Generation team, where your focus will be on developing and executing strategies for our paid social channels
• Your efforts will be key in acquiring new customers and driving revenue growth for Typeform, all while ensuring cost-efficiency
• As the Senior Paid Marketing Strategist, you’ll manage our paid acquisition strategy across platforms like Meta, LinkedIn, and Reddit, handling a six-figure monthly budget
• Success in this role requires not only deep technical expertise in these platforms but also a comprehensive understanding of the broader digital ecosystem to fully leverage their potential
• You'll own the roadmap for our paid social efforts, from strategy to execution, collaborating with cross-functional teams to deliver on ambitious growth targets
• Lead and manage paid social channels, building and executing a clear strategy for customer acquisition and revenue growth
• Collaborate across teams, particularly with influencer marketing, measurement, creative, and operations, to ensure an integrated approach to paid marketing
• Develop full-funnel strategies that encompass both demand creation and demand capture tactics
• A resilient attitude toward uncertainty: you understand that once a campaign is launched, its success lies in the users’ hands—and tracking performance might take time
• Strong problem-solving abilities: when faced with challenges, you proactively seek solutions, whether it’s talking to the right person, diving into documentation, or researching on your own
• Excellent communication skills: you enjoy discussing your work, asking questions, and sharing your insights in open forums—like our all-hands meetings where anyone may present
• A balance of strategic thinking and hands-on execution