Account Director, Cision

Agency

$90-145k

Salesforce

Mid and Senior level

Remote in US

PR and marketing software

Be an early applicant

PR and marketing software

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Be an early applicant

$90-145k

Salesforce

Mid and Senior level

Remote in US

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Company mission

To use their software to provide prompt and professional resolutions that allow PR and Marketing professionals to focus on optimal communication.

Job

Company

Role

Who you are

Bachelor's Degree required
At least three years of successful outside sales experience with demonstrated ability to exceed assigned quotas through retention and expansion and to meet sales activity and behavior expectations
Proficient with sales force automation tools (ex. Salesforce.com, Office 365, etc.)
Ability to travel to client sites daily, with the potential for 20% - 40% travel
Valid driver's license required
Excellent networking, relationship building, communication, presentation, and persuasion skills
Keen interest in business news
Understanding of multimedia and social media

What the job involves

The position of the Agency Account Director is responsible for the retention and expansion of revenue within assigned customer accounts (agencies)
Serves as the focal point of client contact, marshalling other resources (e.g. , distribution, broadcast, Insights, compliance specialists, sales leadership, executive management, billing, contracts, editorial, sales support, customers service, etc.) to ensure the client is well serviced and takes advantage of all appropriate products/solutions
Advises clients in the areas of message development, distribution, monitoring, campaigns and measurement
May be assigned specific account types (agencies vs non-agencies, public vs private), industries (entertainment & sports, health/beauty, retail, etc.), or work across a variety of customer segments
Total of assigned accounts will be $3M to $5M in annualized revenue across the entire service/product portfolio
Analyzes customer assignment and develops a plan of action in conjunction with the Sales Leader for how they will grow revenues and achieve their assigned quota through a mix of retention and expansion
Proactively and regularly calls on existing customers (at least quarterly) to drive business conversations to uncover new opportunities, monitor service/product usage, issues, and competitive activity, ensuring a high rate of revenue retention and product renewal
Builds strong and broad relationships with multiple points of contacts at each account (e.g., communications, social media, marketing, Investor relations, senior leadership) based upon the ability to add value to their business
Expands existing business by positioning and selling the appropriate products/services to address needs. Must sell across the full line of products/services. Presents and sells structured payment deals when appropriate
Networks within local geography, account, or industry focus
Works collaboratively with the New Business Director team to transition after a New Business Director secures a new account. Focus on retaining and expanding these new accounts
Onboard assigned new members that proactively reach out to the Member Service Center. Focus on retaining and expanding these new accounts
Fully satisfies the company’s and their manager’s expectations related to sales activity (e.g., calls per week, proposals per week, account reviews, etc.), behavior, reporting (sales activity, opportunity pipeline management, customer profiling, etc.), and administration

Our take

As marketing and PR continues to be digitised, software that helps streamline and make their communication more efficient is in high demand. Cision ranks amidst the top PR Software companies and boasts over 100,000 public relations and marketing professionals globally.

The company is well established as a Media and Influencer Targeting Software and has rapidly become the market leader. As influencers have become more plentiful and effective, there is a forecast growth of brand spend on influencer marketing. Tools such as Cision are therefore looking to be in higher demand.

It is a global enterprise with a vast team of over 2000 employees, making it a company able to deal with high-frequency requests. Cision is already ranked as a leader in the $3 billion communications intelligence software and services market. In February 2023, Cali Tran took over as CEO, having previously led the influential Brandwatch which was one of four high-profile acquisitions made by Cision between 2021 and 2023.