Senior Director of Product Marketing, Workiva

• Bachelor's degree in marketing, business, or similar area of study preferred
• 12+ years of experience in roles relating to product marketing, product development, product management, finance and accounting, audit, consulting, financial services, and product sales

Desirable

• The Senior Director of Product Marketing will lead the process of creating go-to-market strategies for products, portfolios of solutions, as well as relevant buyer personas
• This includes product positioning/messaging, marketing strategy and sales enablement
• This role will support marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories
• The Senior Director of Product Marketing will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback
• The Senior Director of Product Marketing may manage multiple teams of Product Marketers
• Create a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
• Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
• Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
• Collaborate with Partnerships, Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
• Develop product positioning and complete competitive analysis
• Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
• Identify key functional, ecosystem, and operational requirements to serve the targeted market better
• Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
• Become an influencer through thought leadership exposure and speaking engagements across industry associations