Email Marketing Manager, Brilliant Earth
Salary not provided
Mid level
Remote from US
Sustainable fine jewelry brand
Job no longer available
Sustainable fine jewelry brand
501-1000 employees
B2CRetailSustainabilityFashioneCommerce
Job no longer available
Salary not provided
Mid level
Remote from US
501-1000 employees
B2CRetailSustainabilityFashioneCommerce
Company mission
To cultivate a more transparent, sustainable, compassionate & inclusive jewelry industry.
Role
Who you are
- We are seeking a bright, motivated Email Marketing Manager to join our Marketing department and drive Brilliant Earth’s joyful, luxurious e-commerce consumer brand
- This person will have a customer-first mindset, with a deep understanding of the end-to-end customer journey and will be responsible for understanding who our customer is, what drives their behavior, and how best to turn a customer into a passionate brand advocate
- We are looking for a collaborative, analytical, and customer-centric thinker who leads cross-functional teams, harnesses customer data insights, and employs retention marketing techniques to craft tailored, impactful strategies
- Proven experience (4+ years) leading CRM, customer analytics, retention marketing, marketing or customer strategy, with an emphasis on email marketing strategy and execution
- Deep understanding of email marketing best practices, ESPs, and automation tools as well as familiar with CDP environment
- Data-driven decision-maker with continuous desire to analyze and further improve performance
- Robust experience in concepting initiatives, managing projects with little direction, and driving measurable results
- Highly collaborative and comfortable working with cross-functional partners and teams
- Excellent communication and interpersonal skills
- Ability to be autonomous and project-manage effectively in a fast-paced environment
- A strategic thinker who approaches challenges with thoughtfulness, drive, and appropriate urgency, who works well under pressure and thrives in adapting environments
- Passion for sustainability, ethics, and social responsibility, and a commitment to the mission and values of Brilliant Earth
- Prior experience with direct-to-consumer marketing, and a bonus with a luxury retailer
- Experience working with customer loyalty programs a plus
- Bachelor's degree in Marketing, Business, or a related field, preferred
What the job involves
- As the Email Marketing Manager, you will own the email channel, including creative development, execution and analysis to drive short and long term KPIs
- The Email Marketing Manager will develop and execute innovative, breakthrough and data-driven retention strategies to drive loyalty/retention, sales growth, and brand advocacy
- This role will be responsible for developing and implementing strategies around communication and lifecycle marketing, including welcome, blast, trigger and post-purchase follow-ups to re-engagement campaigns, as well as cross channel retention strategies
- This will include creating strategies and execution in the following channels: email, SMS, direct mail
- This is a hands-on role that will drive CRM strategy while also executing contributions to projects and teams with leadership and coaching responsibilities
- Retention Strategy and Email Marketing: Develop and implement a comprehensive, best-in-class retention strategy with a primary focus on email marketing campaigns leading triggered, transactional, engagement and performance initiatives
- Customer Lifecycle Management: Create and manage customer journeys to maximize customer lifetime value, from onboarding and post-purchase follow-ups to re-engagement campaigns, as well as cross channel retention strategies
- Segmentation & Personalization: Drive new strategy for personalization within the jewelry category and manage segmentation of customer files to drive retargeting in digital channels
- Email Campaign Development: Lead the planning, execution, and optimization of email marketing campaigns, including segmentation, increased personalization, content creation, and automation
- Innovation & Testing: Develop testing roadmap to experiment with different email elements, such as subject lines, content, images, calls to action, timing, automation, and frequency through A/B testing. Stay updated on industry trends, competitive strategies, email marketing best practices, and emerging technologies to drive innovation in customer retention strategies
- Customer Advocacy: Architect customer-first communications (e.g., email trigger flows, overlays, SMS, post-purchase, etc.) based on insights and deep understanding of customer journeys
- Customer Insights: Develop a deep understanding of our customer through data analysis and extracting insights on acquisition sources, order patterns, cohort behavior, and churn. Partner with the Analytics team to find actionable insights, including surveys and focus groups. Collect and analyze customer feedback, identifying opportunities to enhance the overall customer experience through email marketing initiatives
- Data Analysis and Insights: Utilize data analytics to track email campaign performance, customer behavior, and ROI, making data-driven decisions for continuous improvement. Define key metrics for retention success, develop dashboards, monitor and report regularly to leadership. Monitor key email metrics like open rates, click-through rates, conversion rates, and unsubscribe rates
- High Quality Outputs: Establish QA processes, analytics and performance monitoring practice to make data driven decisions
- Manage vendor/partner relationships to ensure accountability and strategic alignment. This includes engaging in re-negotiation and RFP process to ensure optimal partnership
Our take
Brilliant Earth has been working since 2005 to provide luxury, ethically sourced jewelry direct to consumers. The company specializes in diamonds from Canada, Botswana and Russia, and successfully went public in 2021.
Sourcing conflict-free gemstones is an increasing priority in jewelry purchasing, especially for Brilliant Earth’s predominantly Millennial and Gen Z customer base. Whilst these generations are more inclined towards eCommerce, high-end jewelry shoppers have proven resistant to shopping online, so Brilliant Earth may need to maintain its brick-and-mortar showrooms.
Scaling up their online presence, however, may help them net a good share of what continues to be a highly fragmented market. Much may depend on how far luxury jewelry customers are willing to make the digital switch in their purchasing habits, but with its IPO in 2021 gaining it wider recognition, Brilliant Earth has real opportunity moving forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Company
Company benefits
- Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
- 401k match. We know that saving for the future is important. That's why we offer a generous 401k match
- Paid Time Off. We know it is important to recharge and relax- you’ll accrue 3 weeks of PTO in your first year
- Disability and Life insurance. 100% employer-paid
- Pre-Tax Commuter Benefits
- Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings
- Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry
- Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling
- Giving Back and Volunteer Opportunities. In additional to our giving back programs, our teams support local initiatives and spend time together by volunteering
Company HQ
Financial District, San Francisco, CA
Leadership
Beth Gerstein
(Co-Founder & CEO)They worked as an Associate at Booz Allen & Hamilton, and then studied for an MBA at Stanford.
Eric Grossberg
(Co-Founder & Executive Chair)They are a Harvard and Stanford Business School graduate who started out as a Business Analyst at McKinsey. They initially served as Brilliant Earth's co-CEO.
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