Growth Marketing Manager, Age of Learning

• This role will require the right candidate to manage campaigns across several channels, including, but not limited to, Meta, Google and Bing Search and Apple Search Ads
• Additionally, the right candidate will have experience in launching and scaling campaigns on mobile and web performance ad networks
• An ideal candidate will be able to leverage their prior experience in order to promote Age of Learning’s products while also maintaining a healthy curiosity to learn more
• Working well with the other members of the Growth team is a must
• 2+ years of experience in a Growth Marketing and/or User Acquisition role
• Knowledge of the UA landscape and industry with a specific focus on performance campaigns
• Understanding of marketing analytics and KPI triggers to manage and scale campaigns
• Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the team and across departments
• Comfortable in managing campaigns with large budgets
• Experience in managing campaigns on: Meta, Apple Search Ads, Google, and Bing Search, as well as managing Mobile App and Web campaigns
• Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc
• Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions

Desirable

• The Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award-winning products
• Manage and develop mid-to-long-term paid ad product marketing strategies focusing on untapped and emerging markets
• Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals
• Design processes for launching new products in the mobile app space
• Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs
• Research industry trends and follow educational news
• Conduct frequent competitor analysis to make strategic recommendations for the marketing team
• Troubleshoot complex technical and software issues as quickly and effectively as possible
• Provide market research and insights on the target consumers and their behavior
• Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams