Product Marketing Manager, Pricefx
Full suite price management solution
Job no longer available
Full suite price management solution
201-500 employees
Job no longer available
201-500 employees
Company mission
To bring “pricing to the people” by being fast to implement, flexible to configure, and friendly to learn, use, and do business with.
Role
Who you are
- Pricefx is seeking an experienced and highly motivated Product Marketing Manager to join our dynamic team
- The ideal candidate will have a strong background in complex enterprise SaaS products and B2B marketing
- Knowledge of manufacturing, process industries, distribution and supply chain dynamics is a plus
- 5+ years of experience in a product marketing or product management within a complex B2B enterprise technology company
- Demonstrated success with product messaging and positioning, product lifecycle processes, persona development, content creation, marketing and competitive intelligence, and GTM activation planning and execution
- Exceptional written and verbal communication skills, strong analytical abilities, and proficiency in digital marketing tools
- A passion for translating technology into easy to understand, meaningful messages for business and technical audiences
- Strong understanding of product development and product management functions
- Proven ability to think strategically and execute complex multi-disciplinary product launches
- Demonstrated ability to think strategically, work collaboratively with cross-functional teams on complex launches and projects, and create high-quality deliverables in a dynamic, fast-paced environment
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred
What the job involves
- This individual contributor role is critical to driving go-to-market strategies, creating product messaging and positioning, building content, and supporting marketing and sales enablement activities for our innovative SaaS pricing solutions
- You will work closely with cross-functional teams, including Product, Marketing, Sales, and Customer Success, to ensure our products meet market needs and achieve business objectives
- Market Segmentation: Identify and define target market segments, buyer personas, and ideal customer profiles to guide marketing efforts and ensure product-market fit
- Value Proposition: Develop and articulate compelling value propositions, product positioning, and messaging that differentiate Pricefx solutions in the market
- Competitor Analysis: Conduct competitive analysis and market research to inform product positioning, pricing strategies, and go-to-market plans
- Launch Management: Plan and execute product launches and releases, ensuring alignment with marketing and sales teams, and driving market awareness and product adoption
- Sales Enablement: Create and deliver sales tools, training, and collateral that enhance the sales team's ability to effectively communicate product benefits and close deals
- Marketing Campaign Collaboration: Collaborate with growth marketing and content teams on the integrated marketing campaigns that drive product awareness, lead generation, customer acquisition, and post-sale marketing efforts
- Customer Research: Gather, analyze, and incorporate customer insights and feedback into product development, positioning, and marketing strategies
- Voice of the Customer: Act as the voice of the customer within the organization, ensuring customer needs and preferences are embedded in product development and marketing efforts
- Customer Advocacy: Support the creation of case studies, and testimonials to highlight customer success and drive new business
- Metrics & KPIs: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and content
- Data-Driven Decisions: Use data and analytics to evaluate performance, identify areas for improvement, and optimize strategies for maximum impact
- Reporting: Provide regular updates to stakeholders, highlighting successes, challenges, and recommendations for continuous improvement
Our take
Pricefx is a pricing software company that offers a suite of flexible, easy-to-use, cloud-based pricing solutions. The company’s innovative solution works for B2B and B2C enterprises of any size, in any industry around the world, which has propelled it to become one of the biggest players in the global market.
Built entirely around customer satisfaction and loyalty, Pricefx helps unlock the power of data to deliver profitable growth and efficiency, empowering its clients to optimise pricing and management and make smart, business-critical decisions.
The company has grown well, expanding revenue and its client list over the years. Customers include the likes of Fiskars Group, AeroMexico Airlines and United Electronics. So far, Pricefx has consistently outpaced the industry, despite challenging economic conditions, meaning it is well set for further success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2019
$26.2m
SERIES B
Dec 2018
$28.5m
SERIES B
Total funding: $55.9m
Company benefits
- Flexible Schedules
- Remote work opportunities & Casual dress codes
- Global Learning & Development
- Bring Your Own Device policy (Laptop/ Cell/ Home Office allowance)
- Free medical plan options
- Dental/Vision insurance
- 4% 401k match
- 20 paid days off
- 13 paid holidays
- Free life insurance policy
- 3 months paid paternity leave
Company HQ
Dachau, Pfaffenhofen an der Glonn, Germany
Leadership
Marcin Cichon
(Co-Founder & Board Observer)Former Co-CEO of the company. Was VP and GM (Europe) at Vendavo, VP of Consulting (EMEA) at Ariba and Principal Consultant at PricewaterhouseCoopers.
Dr. Martin Wricke
(Co-Founder & Product Advisor)Previous positions at the company include CMO, SVP of Product Strategy and CPO. Former Head of Pricing at Döhler Group and Business Consultant at Vendavo.
Christian Tratz
(Co-Founder & Chief Code Monkey)Has over 19 years experience in software engineering and in consulting within the enterprise IT space.
Ronak Sheth
(CEO)Formerly President and CRO for the company. Other experience includes Board Director at St. Louis Equity in Entrepreneurship Collective, and Entrepreneur In Residence at Washington University.
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