Senior Director of Product, Picsart
Design Business Solution Core Editor Experience
Digital creation platform
Be an early applicant
Digital creation platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To empower the creator in everyone, everywhere.
Role
Who you are
- 5+ years of experience as a Product Director or demonstrated success in leadership, strategy and cross-functional collaboration at a senior level
- Exceptional communication skills with the ability to inspire and convey a compelling vision to both business and technical stakeholders. Can speak the language of engineering, data, design, operations and coordinate cross-functionally to achieve big wins
- Strong analytical skills to be able to make data influenced decisions and report on the business outcomes of the roadmap and strategy
- Highly developed managerial skills to coach and develop a team of Product Managers (5-10)
- Experience working on mobile (IOS/Android) as well as Web platforms
- Willingness and ability to travel to offices in London (UK), Berlin (Germany), Madrid (Spain), and Yerevan (Armenia)
Desirable
- Strong background in design with a keen sense of aesthetics and functionality, including familiarity with design software such as Adobe Creative Suite, Figma, or Canva
- Familiarity with image, video, content, editing or related solutions
- Strong background with B2B and marketing-focused products
- Experience working with AI technologies, including LLMs, specialized models, and agent-driven workflows to enhance product capabilities
What the job involves
- We're looking for a Product Leader with a deep understanding of developing products for B2B and prosumer markets, passionate about the creator economy
- Experience in areas aligned with our mission—such as Content Design, Marketing, or Productivity Tools—is highly valued and can provide a strong foundation, though it’s not a requirement
- The Senior Director of Product will report to the CPO, owning the Ads Design solution within our Core Editing platform
- They will enable users to design marketing content quickly, effectively and beautifully in Picsart across web platform and mobile
- They will focus on developing intuitive, powerful tools and workflows that enable users to create with ease, as well as the content strategy to curate and expand our inventory of templates, assets and integrations for designing
- As a senior leader, you will collaborate across Product, Design, Engineering, Research, Growth, and Brand teams to shape the vision and deliver a best-in-class Ad Design experience
- Lead and mentor a cross-functional team to deliver impactful initiatives that enhance the Ads Design editing experience
- Collaborate with Product Design, Content, and Engineering leaders to shape the vision for the Ads Design product, and define a clear roadmap and execution strategy
- Effectively communicate the product vision and roadmap to stakeholders, fostering alignment and enthusiasm across teams
- Navigate the emerging competitive landscape, make trade-offs, and allocate resources to maximize impact
- Take ownership of product outcomes by setting measurable goals, driving impactful solutions, and ensuring timely delivery of initiatives
- Work closely with data and analytics teams to establish KPIs and evaluate the success of product initiatives
Our take
Picsart is a creative platform that empowers anyone to design, edit, and share content, regardless of skill level. With AI-powered tools and a massive library of stickers, templates, and more, users can create everything from fun social media posts to professional designs.
Founded in 2011, Picsart was designed to make powerful creative tools accessible to all. Today, with over 150M active users, it's a go-to for image and video editing. Due to innovations like generative AI, it stands out by offering simple yet advanced tools for everything from personal projects to professional needs.
Picsart's success is clear - even with competition like Canva and Adobe, the company remains a leader in its field. Recently raising funding, it's set to expand even further, focusing on AI-driven tech and growing its global community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2021
$130m
SERIES C
Jul 2019
$20m
SERIES B
Total funding: $195m
Company benefits
- Flexibility and time off: In addition to a generous PTO policy, Picsart provides time off for maternity, paternity, sick leave, and mental health days
- Rewards packages: We want our employees to share in the rewards of Picsart's success, so we recognise both team and individual performance
- Professional & personal growth: Picsart provides growth opportunities including: Training, online education and certification programs, coaching opportunities, and mentorships
Company HQ
Hallandale Beach, FL
Articles
Leadership
Hovhannes Avoyan
(Co-Founder & CEO)Bringing more than 25 years of experience in computer programming and global business management. Prior to Picsart, they founded five other startups, all of which had successful acquisitions by global companies including Lycos, Bertelsmann, GFI, Teamviewer, and Helpsystems.
Artavazd Mehrabyan
(Co-Founder & CTO)Prior to founding Picsart, they worked as Chief Software Architect at Sourcio, the Virtual Solutions Global Services, and Lycos Europe.
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