Executive Creative Director, Wattpad
WEBTOON Consumer Goods
$140-160k
Platform for sharing original writing
Be an early applicant
Platform for sharing original writing
1001+ employees
Be an early applicant
$140-160k
1001+ employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- 8+ years working in a creatively driven role with at least 3 years managing teams and overseeing budgets
- Strong leadership skills with the ability to set and prioritize goals, yet willing to be hands-on to get the job done (a “coach-player”)
- An accountable and proactive troubleshooter driven by fixing problems
- Experience in consumer-facing platform design, ideally with an e-commerce or sales focus with a strong cross-category portfolio (styleguides, product development and marketing assets)
- Proficiency with key design tools (Photoshop, Illustrator, etc) and familiarity with project management tools (such as Asana, Monday)
- A network of freelancer designers, photographers, specialists to tap into
- Effective written, verbal, and oral communication skills
What the job involves
- We are seeking a confident and experienced leader to join WEBTOON Consumer Goods as Executive Creative Director
- Reporting to the Head of Consumer Goods, this face-forward, high-impact role will set the overall creative direction for our products and campaigns, managing and mentoring a multidisciplinary team across design, production, marketing and publicity
- They will guide projects from initial concept through to final execution with core responsibility for the WEBTOON Webshop
- The Executive Creative Director will ensure all creative output is cohesive, aligns with brand identity and resonates with our target audiences
- This opportunity is ideal for a creative lead who has a strong affinity for defining brand vision, hitting project deadlines, and delivering business-focused outcomes
- This is a dynamic role that will allow the right person to make a mark on the future of WEBTOON Consumer Goods
- Partner with the Head of Consumer Goods to develop and implement a compelling creative vision and strategy for the relaunch of the WEBTOON Webshop
- Initiate strategy meetings with key partners and internal stakeholders to understand business objectives and partner needs
- Manage relationship with webshop licensee to ensure creative deliverables and materials are provided in a timely manner and they meet all expected delivery dates in turn
- Work with our IP Strategy team and Korean colleagues to identify key product mix to import
- Gain insights into the WEBTOON fandom with the goal to make the SHOP a destination
- Develop an IP-focused full-year release plan and supporting workback schedules
- Collaborate with Traffic Coordinator and Production to develop project schedule templates that allow for scalability
- Oversee two high-performing teams, providing high-level guidance and creative vision
- Advise on brand guideline adjustments/best practices to create a recognizable look and feel across all products
- Stay up on consumer product trends to ensure packaging and book covers fits into ever-evolving market
- Provide mentorship to in house designer and coach on how to provide feedback and creative direction to our stable of freelancers
- Lead creative brainstorming sessions to drive GTM strategies for top tier releases
- Act as a liaison between marketing & publicity and our internal design team (based in Korea) as needed to clarify creative direction
- Ensure brand consistency across all marketing touchpoints, from social media to product packaging and advertisements
- Review and approve all creative assets, providing constructive feedback and ensuring adherence to brand guidelines
- Manage Assistant Manager, Ad Promo providing pathway for growth and development
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However a significant challenge for Wattpad is in producing original, marketable content from its platform given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(CEO)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(CSO)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
Share this job
View 9 more jobs at Wattpad