Senior Director of Marketing and Revenue Ops GTM, Wellhub
$172.2-215.2k
This role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
More information about location
Employee fitness & wellness platform
Be an early applicant
Employee fitness & wellness platform
1001+ employees
Be an early applicant
$172.2-215.2k
This role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
More information about location
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- GTM Strategy: Year of relevant experience designing and optimizing B2B SaaS GTM motions and marketing and sales methodologies. Proven ability to define and communicate a long-term technical strategy that supports company revenue goals
- Process Design: Expert-level ability to map, document, and manage complex, cross-functional business processes
- Engineering Mindset: A fundamental desire to solve business problems with elegant, scalable, and technically sound automation solutions
- Communication: Excellent communication and influential relationship skills for managing senior stakeholders
- Language: Fluent English is mandatory
- Cross-Functional Communication: Ability to translate complex technical requirements into clear, actionable business language for non-technical VP/C-Level stakeholders
- Experience: Proven experience in a highly technical RevOps, MarTech, or GTM Engineering role, preferably within a B2B SaaS environment
- GTM Tech Stack Acumen: Proven years of experience with hands-on deep familiarity with the interplay between Marketing Automation, Sales Engagement, CDP, and BI tools
- Strong conceptual understanding of how core GTM systems (CRM, MAP, CDP) function, their limitations, and their optimal configuration-no programming or advanced scripting is required, but you must understand the implications of technical decisions
- Tool Proficiency: Experience working deeply with a modern CRM (e.g., Salesforce, HubSpot) and BI tools (e.g., Tableau, Looker) to extract and interpret business performance data
- Data Literacy: Advanced analytical skills with a deep understanding of revenue metrics and how data should be structured to answer business questions
- We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team
- For this specific role, please note that prior experience in designing and optimizing B2B SaaS GTM motions and marketing and sales methodologies, knowledge of CRM tools and data analysis, and fluent English are mandatory requirements
What the job involves
- The Sr. Director of B2B Marketing and Revenue Ops GTM is the senior leader responsible for designing, managing, and optimizing the go-to-market ecosystem (inbound and outbound) that drives our revenue growth
- You will elevate the Go-to-Market function by identifying opportunities to improve conversion through new technologies, automations, and activating data for better segmentation and personalization, ensuring streamlined processes and that our technology stack is highly integrated and governed by robust data infrastructure
- This role operates at the intersection of process design, data analytics, and core technology (CRM, Marketing Automation, Sales Engagement, Data Enrichment and other tools)
- You will lead the strategic alignment across Marketing and Sales, serving as the architect of the GTM motion and providing executive direction to the technical teams (Data/Analytics and MarTech/Engineering) to ensure all systems support the designed strategy and process
- Strategic Leadership & Architectural Oversight:
- Vision & Strategy: Define the multi-year vision and technical roadmap for the GTM technology stack, focusing on scale, integration, and security
- Cross-Functional Alignment: Serve as the primary technical partner to VP-level leaders in Sales and Marketing, translating their business needs into scalable technical and processes solutions and requirements
- Advanced Revenue Automation:
- Process Optimization: Partner with Sales and Marketing leaders to identify manual, high-volume tasks and collaborate with technical teams to design innovative technical solutions to automate them, significantly boosting productivity
- Growth Experiments: Rapidly prototype, implement, and measure the impact of GTM experiments (e.g., new lead scoring models based on intent, personalized outreach triggered by engagement signals)
- Automation Design: Design sophisticated, scalable workflows for critical revenue processes, including high-speed lead routing, territory assignment, automated data enrichment, and signal-based sales notifications
- Data Governance: Define required metrics and their definitions, working with Data and Technical teams to ensure necessary events and attributes (firmographics, contact info, engagement and intent data) are being captured in real-time, clean, and consistent way, flowing seamlessly across all GTM tools
- AI & Innovation: Act as the team's primary evangelist for AI in Revenue; identify, evaluate, and implement AI-powered tools and strategies to drive personalization, operational efficiency, and deeper analytics
- Technical Management and Resource Alignment:
- Dotted-Line Management: Provide guidance, prioritization, and mentorship to the Data & Analytics Manager and the MarTech/Engineering Specialist, ensuring their projects deliver maximum impact to the revenue engine
- Prioritization: Establish a structured intake and prioritization process for all GTM technology requests, balancing reactive support with proactive, strategic project work
- Resource Allocation: Ensure the technical resources under your purview are focused on high-leverage projects that directly influence pipeline velocity and conversion rates
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Culture of wellbeing: We actively encourage all our employees to prioritize their wellbeing and incorporate wellness into their weekly work routine.
- Wellhub membership: All of our team members receive our Gold membership for free which provides access to gyms, studios, classes, training, apps, and more!
- Competitive rewards: We offer competitive compensation packages in all markets we operate, as well as equity programs based on individual and company performance.
- Core health benefits: We ensure all employees receive preferred options for healthcare, dental, and vision coverage in support of their physical health.
- Paid time off: Get a minimum of 25 days of paid leave per year. All team members get extra days off for approved local holidays and their birthdays.
- Flexible work policy: Our flexible work policy, known as “The Way We Work” provides the ability to maximize the benefits of remote and flexible work arrangements.
- Parental leave: We love our new parents (and their babies) on our team! In support, we provide substantial paid leave so you can focus on your growing family.
- Learning & training: With free access to Udemy classes online and in-person learning opportunities, all employees are enabled to grow their skill sets.
- Career growth: Employees can take their careers further with our robust internal recruitment process for promotional and developmental opportunities.
Company HQ
Gramercy Park, New York, NY
Leadership
Cesar Carvalho
(Co-Founder & CEO)Previously worked as a Consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass (now Wellhub).
Joao Barbosa
(Co-Founder & VP of Partners BRazil)Began their career as a Risk Analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
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