Senior Manager of Marketing Operations, DISCO

• 7+ years of experience in marketing, with a focus on marketing automation and demand generation
• Proven experience with Pardot or other marketing automation platforms (e.g., HubSpot, Marketo, Eloqua)
• Experience with CRM systems such as Salesforce or equivalent platforms
• Demonstrated experience in process optimization, data analysis, and reporting
• Strong understanding of lead management processes, including lead scoring, nurturing, and segmentation
• Excellent project management, organizational, and communication skills
• Ability to thrive in a fast-paced, dynamic environment, working both independently and collaboratively with cross-functional teams
• Strong analytical and problem-solving skills, with a focus on continuous improvement

Desirable

• The Senior Manager, Marketing Operations is responsible for overseeing and optimizing marketing operations to ensure the efficient execution of marketing strategies and initiatives
• They manage marketing technology and automation platforms, implement processes and workflows, and analyze marketing performance data to drive operational excellence and support the achievement of marketing objectives
• Marketing Technology Management: Manages and optimizes marketing technology stack, including marketing automation platforms, CRM systems, analytics tools, and other marketing-related software
• Evaluates and implements new marketing technologies to enhance marketing operations and improve efficiency. Provides training and support to the marketing team on the effective use of marketing tools and systems
• Works closely with IT teams to ensure proper implementation, integration, and utilization of marketing technology
• Process and Workflow Optimization: Develops and implements standardized marketing processes and workflows to streamline operations and increase productivity
• Collaborates with cross-functional teams to ensure alignment and integration of marketing operations with other departments, such as sales and IT
• Continuously assesses and improves marketing processes to identify opportunities for automation, efficiency, and scalability
• Data Analysis and Reporting: Collects, analyzes, and interprets marketing performance data to provide actionable insights and recommendations for optimization
• Partners with BI team to develop and maintain marketing dashboards and reports to monitor key performance indicators (KPIs) and track progress against marketing goals
• Collaborates with the analytics team to implement data-driven decision-making processes and develop predictive models to support marketing initiatives
• Helps the marketing team establish measurable and relevant KPIs for strategic initiatives and tactical plans