Global Campaigns Specialist, Okta
CA$66-98k
OTE
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
CA$66-98k
OTE
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, or a related field
- 2+ years of experience in B2B marketing campaign execution and demand generation
- Proven experience with campaign best practices, process adherence, and accurate reporting
- Strong attention to detail
- Knowledge of digital marketing channels, including paid media, email marketing, and social media
- Experience with analytics and automation tools such as Salesforce, Marketo, Tableau, Asana, Google or similar platforms
- Excellent analytical, organizational, and project management skills
- Strong communication and collaboration abilities
What the job involves
- As a Marketing Campaign Specialist, you will be responsible for executing and optimizing demand generation campaigns across various digital channels. You will play a key role in managing campaign execution, tracking performance metrics, and identifying trends to enhance engagement and conversion
- Plan, execute, and optimize demand generation campaigns to support product launches and promotions
- Work with Digital Marketing to ensure campaigns are activated digitally across platforms such as social media, email, search, and display advertising
- Analyze campaign performance and report on key trends, insights, and opportunities
- Leverage field/sales feedback to optimize the lead funnel and deliver high-quality leads that will convert to opportunities and revenue
- Assist with localizing and translating content for different markets
- Collaborate with cross-functional teams, including content, design, and product marketing, to ensure cohesive messaging
- Assist in A/B testing strategies to improve conversion rates and campaign effectiveness
- Track campaign KPIs and prepare performance reports for stakeholders
- Identify and create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
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