Marketing Coordinator, Live Nation
$25.60 USD - $32.00 USD Hourly
Office located in Beverly Hills, CA
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$25.60 USD - $32.00 USD Hourly
Office located in Beverly Hills, CA
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Bachelor’s degree in Marketing, Advertising, or Communications required
- At least 1-2 years of marketing experience with previous experience in traditional and digital marketing, content marketing, and social media marketing
- Previous music or entertainment experience preferred
- Excellent writing, communication, and presentation skills
- Experience in at least one of the following: social platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, TikTok), DSPs (Google’s DV360, The Trade Desk) Paid Search (Google Ads, SA360), Digital ad trafficking tools (Campaign Manager/DCM, etc.)
- Proficiency in full Microsoft Office suite and Mac Products like Keynote, Mail, Google Drive, Dropbox etc
- Working knowledge of HTML, design, and email software
- Experience using iMovie, Photoshop, or similar content editor apps
What the job involves
- An Artist Management company is looking for a Marketing Coordinator to help execute plans and strategies for our artists.
- This role will serve as the Head of Marketing’s right hand and will facilitate marketing, branding, and advertising campaigns around albums, ecommerce, website, and social media properties for our artist roster, making it a priority to stay informed about the market, industry trends and the competitive landscape
- Day to day, the Marketing Coordinator may draft reports, create or coordinate content, track results, build relationships and otherwise support all marketing strategies. The Marketing Coordinator will often act as an intermediary between various teams and partners internally and externally to the organization
- This role requires an organized multitasker able to handle many diverse projects at once and meet tight deadlines
- Support the Head of Marketing and Director of Creative & Content Marketing to coordinate social marketing posts, email marketing, creating unique fan engaged campaigns, driving ticket sales, and running advertising for our roster
- Coordinates and executes advertising campaigns on Facebook, Instagram, Twitter, Snapchat, YouTube, Google, Spotify and Pandora using best practices to understand and grow our artists fan bases and effectively drive ROI. Responsible for reporting and communicating ROI and relevant tracking for artist campaigns
- Facilitate and track various revenue streams and performing benchmarks on music for our roster including but not limited to Artist Web Stores, Fan Clubs, YouTube, DSPs, Mobile, Partner Websites, etc
- Coordinate the fan experience including design & aesthetics, content, navigation, information architecture, branding/marketing, performance, functionality, and technical infrastructure for artist’s websites, DSPs, socials and e-commerce stores
- Coordinate and sometimes develop content for social media sites to expand our client’s presence and drive traffic to our client’s website(s)
- Generate content ideas. Assigns topics and may write content. Edits copy to meet established tone and theme requirements
- Participates in the implementation and monitoring of the our roster’s social media presence. Participates in the execution, monitoring and adjusting of social media plans and campaigns for our roster. Tracks social media performance and online engagement metrics against benchmarks. Coordinates the development and placement of social media content. May write and/or review content
- Monitor social media sites to identify emerging trends and collaborates with internal teams to integrate trends into content produced by organization. Evaluates and adjusts strategies for social media postings to meet changing social media technologies
- Looks at all areas from fan engagement, marketing, advertising, customer services, warehousing & distributing in order to ensure we are delivering the best in class service for our roster and are consistently driving revenue growth and fan engagement
- Supports Head of Marketing and Artist Managers as requested and as resources permit
- Participates in new business efforts as directed
- Assist in the development and implementation of our client’s brand strategies
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation for fans
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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