Lifecycle Marketing Manager, Ontra
$96-134k
+ Equity
More information about location
Contract Automation and Intelligence for asset management firms
Open for applications
Contract Automation and Intelligence for asset management firms
201-500 employees
Open for applications
$96-134k
+ Equity
More information about location
201-500 employees
Company mission
To change the way legal services are delivered to enterprises.
Role
Who you are
- If you are passionate about playing a strategic role in the development of the customer journey, we’d love to get to know you!
- Preferred experience: 5+ years of lifecycle marketing experience, with at least 3 years of experience with Marketo required
- Written communication: A knack for writing or collaborating on great copy. Subject lines are your jam
- Innovative: Proactive and creative; interested in building systems not yet in place and continuously improving the way we do things
- Analytical: Strong analytical ability with a test and learn mentality. Intense curiosity about data and the insights it holds about our customers
What the job involves
- Ontra is seeking a Lifecycle Marketing Manager reporting to our Senior Manager, Digital Marketing on our marketing team
- This role is an incredible opportunity for a Marketo super user to join a growing company and contribute to a world-class marketing strategy
- The Lifecycle Marketing Manager will build and manage our lead nurturing and re-engagement programs across digital ads, email, direct mail, chatbots, etc
- And deliver content that delights our prospects and customers to drive conversion and revenue
- In this role, you will have the opportunity to build the overall nurture strategy from scratch
- Nurture Program Management: Build and manage sophisticated nurture programs for leads and customers in various segments and stages of our funnel
- Teamwork: Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward
- Reporting: Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to take the program to the next level
- Process Improvement and Creation: Establish a rigorous AB testing agenda to test messaging, subject lines, CTAs, content, email cadence and timing to constantly improve performance
- Partnership: Partner with a number of cross functional teams to uncover customer insights that drive better decision making and put our customers first
- Email Marketing: Lead and be the email marketing expert for nurtures, but also be able to batch emails for campaigns from the Marketing team
Our take
High-volume legal work can be a drag for large enterprises, who end up straining their internal resources or their bottom line as they outsource the work. Ontra (previously InCloudCounsel) slides in as a solution to this problem by pairing businesses with a network of freelance corporate lawyers to manage their routine legal work in a more cost-effective way.
In addition to enterprises, the company is an attractive proposition for lawyers who want a more flexible working life than Big Law can usually offer. Ontra attempts to avoid direct confrontation with Big Law by focusing more on routine work and document management tasks.
Following Ontra's healthy investment, the company has made some pretty big strategic moves - mainly driving product growth, onboarding top people onto its Board of Directors team and acquiring smaller companies like FundFormer and Captain to improve its product capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Oct 2021
$200m
SERIES B
Jan 2019
$40m
SERIES A
Total funding: $240m
Company benefits
- Competitive salary
- Opportunity to participate in one of Ontra’s unit-based compensation programs
- Medical, dental, and vision insurance base plans at no additional cost
- Employer-sponsored retirement plans
- Hybrid/remote work flexibility & WFH budget (equivalent of $1K USD)
- Annual professional development stipend (equivalent of $2K USD)
- 4 months of parental leave (52 weeks for UK employees)
- Unlimited vacation
- Twice-weekly lunch perk
- And much more!
Company values
- Respect - We believe in candid, empathetic communication at all times.
- Accountability - We follow through on commitments to ourselves and each other.
- Improvement - We innovate the way that we work and the products/services we deliver.
- Openness - We encourage transparency with our team, customers, and partners.
- Results - We expect productivity over activity.
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Troy Pospisil
(CEO)Majored in Economics at NYU before joining Deloitte as a Management Consultant. Was an Investment Professional at H.I.G. Capital.
Ben Levi
(COO)Studied at Yale and Harvard Law School, and worked on Obama's 2008 campaign. Was an Associate at Kirkland & Ellis and founded Saas company Tembo.
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