Senior Demand Generation Manager, Veriff

• 5+ years of B2B SaaS demand generation or performance marketing experience
• Proven ability to drive measurable pipeline and revenue through global, multi-channel campaigns
• Expertise in:
• Paid search (Google Ads, Bing Ads)
• Paid social (LinkedIn, Meta, YouTube, emerging platforms)
• Display and retargeting campaigns
• Sponsorships (podcasts, newsletters, events, targeted media)
• Experience with ABM strategies and platforms (6sense, Demandbase, RollWorks, or similar)
• Strong budget management skills across multiple global geographies
• Highly data-driven with strong analytical and optimization skills
• Skilled at working with agencies as strategic partners
• Comfort operating across the entire funnel — from awareness to conversion

Desirable

• We’re now looking for a Senior Demand Generation Manager to lead the strategic and hands-on execution of global, full-funnel programs across paid media, sponsorships, display, retargeting, and ABM — working alongside our digital agency partner and internal teams to drive measurable pipeline
• You’ll drive the strategy, execution, and optimization of our multi-channel, global demand generation efforts, specifically in our paid channels. This includes paid search, paid social, display, retargeting, and sponsorships — plus assist in the planning and management of marketing budgets across AMERs, LATAM, EMEA, and APAC
• This is a senior individual contributor role for someone who thrives in high-growth B2B SaaS, understands the evolving role of search, AI, and data in modern marketing, and is skilled at balancing strategic planning with tactical execution
• You’ll collaborate closely with sales on account-based marketing (ABM) programs, ensuring we target and engage our key accounts across all funnel stages — from awareness through conversion and eventual expansion
• Lead full-funnel demand generation strategy across paid search, paid social, display, retargeting, and sponsorship channels
• Partner with our digital agency to execute campaigns globally, ensuring alignment on targeting, creative, and optimization
• Manage and allocate the demand generation budget across AMERs, LATAM, EMEA, and APAC — optimizing investments by region and stage of funnel
• Optimize performance of paid LinkedIn efforts and expand to include Meta, YouTube, Reddit, and emerging platforms
• Develop and manage sponsorships — including newsletters, podcasts, and targeted media buys
• Design and run ABM programs aligned to our target account list to support outbound sales efforts
• Collaborate with integrated campaigns team, content, product marketing, and creative teams to produce compelling offers and assets
• Measure and report performance against pipeline, revenue, ROI, and other key metrics — not just lead volume
• Work with marketing ops to ensure accurate attribution and actionable insights from campaign data
• Continuously test new tactics, audiences, and platforms to stay ahead of market and AI-driven marketing trends