Senior Marketing Analyst, Hootsuite
Advanced Analytics
CA$100.7-141.1k
Social media management tool
Job no longer available
Social media management tool
1001+ employees
Job no longer available
CA$100.7-141.1k
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Extensive relevant experience within a fast-paced business environment, with specialized experience in marketing data and customer segments
- Advanced Analytics & Statistical Methods: Ability to apply advanced statistical analysis, regression models, and predictive analytics to marketing data
- Data Visualization & Reporting: Strong ability to use visualization tools to translate complex data into clear, actionable insights
- Customer Behaviour Analysis: Experience analyzing and understanding how customers engage with marketing campaigns, using this insight to optimize marketing efforts
- Segmentation & Personalization: Ability to create and analyze customer segments to develop personalized marketing strategies that drive engagement and conversion
- Campaign Analysis & Optimization: Deep knowledge of how to track, evaluate, and optimize the effectiveness of marketing campaigns based on performance data
- Marketing Attribution: Expertise in attribution modeling, including multi-touch attribution, and the ability to apply insights to improve the effectiveness of marketing channels
- SQL: Expertise in writing complex SQL queries to extract and manipulate marketing data from relational databases
- Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked
- Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t
- Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information
- Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result
- Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively
- Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals
- Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes
- Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected
What the job involves
- The Staff Data Analyst - Marketing will be responsible for providing advanced analytical expertise to the marketing team
- In this role, you will manage complex marketing data, perform statistical analysis, and collaborate closely with cross-functional teams to help optimize marketing strategies and improve business performance
- Your work will directly influence marketing campaign effectiveness, customer behaviour analysis, and strategic decision-making, ensuring that we are maximizing the ROI across all marketing investments
- In this role, you will report to the Senior Manager, Analytics
- Lead Marketing Analytics Initiatives: Manage key cross-functional analytics projects related to campaign performance, customer engagement, and marketing ROI. Use advanced statistical methods and data visualization tools (e.g., Tableau, Power BI) to deliver actionable insights and help optimize marketing strategies
- Campaign Performance and KPI Analysis: Analyze key marketing KPIs, such as conversion rates, customer lifetime value, cost per acquisition, and return on marketing investment (ROMI). Use predictive analytics and data modeling techniques to recommend improvements in targeting, messaging, and campaign budget allocation
- Collaborate on Marketing Attribution: Work with the marketing team to develop and refine multi-touch attribution models, ensuring the team accurately measures the impact of different marketing channels (e.g., email, social media, paid search) on customer journeys and sales. Provide insights to help refine marketing strategies based on attribution results
- Customer Segmentation and Personalization: Analyze customer data to create detailed segments based on demographics, behavior, and purchase history. Work with marketing teams to implement personalized marketing strategies that improve engagement and conversion through targeted approaches
- A/B Testing and Experimentation: Lead A/B tests and experiments to evaluate the effectiveness of new marketing tactics, product features, or customer engagement strategies. Provide actionable recommendations based on statistical analysis to refine and optimize marketing campaigns
- Forecasting and Trend Analysis: Utilize statistical models and machine learning algorithms to forecast trends in customer behavior and campaign performance, allowing for proactive adjustments to marketing strategies that maximize ROI
- Mentor Data Analysts within the team through hands-on coaching and training to elevate their skills and impact
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 18 million customers, and used by over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022 (like many of its peers, the company engaged in several rounds of layoffs), it has since reworked its leadership team to get back on course as the economy recovers.
Just like its acquisition of Sparkcentral saw the company expand into customer service, its more recent purchase of Talkwalker sees it integrate AI into its platform. The combined offering will supply businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 17 more jobs at Hootsuite