B2B Marketing Manager, Laka
+ Share options and cash bonus of 5% of your base salary annually
Collective cover for cyclists
Job no longer available
Collective cover for cyclists
101-200 employees
Job no longer available
+ Share options and cash bonus of 5% of your base salary annually
101-200 employees
Company mission
To rewrite the rules of insurance so it's something people stand with, not against.
Role
Who you are
- 📣 Ideally you will speak English and French/German/Dutch natively
- This isn’t just about ticking boxes in B2B2C or B2B marketing; we’re looking for someone who excels in both and knows how to blend them into impactful campaigns
- You speak English and French/ German/ Dutch
- Proven track record in marketing, particularly in partnership-driven environments
- A strong grasp of CRM tools and expertise in designing engaging email workflows
- Solid experience in product marketing, from messaging to execution
- Ability to manage multiple workstreams while keeping an eye on the big picture
Desirable
- Knowledge of how and why organisations develop strategic partnerships
- Additional language skills to enhance global outreach
- A passion for cycling or related industries—it’ll give you a leg up in understanding our audience and brand ethos
What the job involves
- A dynamic role driving growth across partners, events, and campaigns
- Are you ready to make an impact in a role that’s as varied as it is rewarding? This is your chance to take the reins and contribute to a team that thrives on creativity, collaboration, and results
- From shaping partner marketing strategies to executing compelling product campaigns, you’ll play a pivotal role in growing our brand, deepening partnerships, and delivering memorable event experiences
- Craft and execute marketing plans for strategic partnerships, including:
- Launch strategies: Drive successful go-to-market plans through PR, landing pages, and onboarding flows
- Customer engagement: Design CRM campaigns and email flows that captivate audiences
- Collaborations: Create innovative online and offline partner activations
- Case studies: Showcase partnership success stories to inspire confidence and attract new opportunities
- Promotions: Amplify partner brands with smart, synergistic campaigns
- Position our offerings for maximum impact across B2B2C and commercial audiences:
- Differentiation: Highlight competitive advantages and tell the story of our unique value
- Messaging: Use data and research to craft compelling narratives that resonate
- Channel growth: Build awareness, instil confidence in partner channels, and drive sustained growth
- Conversion: Create funnel-nurturing campaigns that move leads from interest to action
- Content strategy: Deliver engaging product-focused content through websites, email, webinars, and more
- Elevate our pitching process to new heights with standout storytelling and visuals:
- Assist in crafting and designing impactful pitches that seal the deal
- Manage projects related to pitching with precision and expertise
- Leverage best practices to streamline pitch processes and maintain a polished pitch deck library
- Make every event count by delivering seamless and impactful experiences:
- Organise and execute our presence at 3+ major annual events
- Provide ad hoc support for partner-led events to maximise visibility and engagement
Our take
More and more people are switching to bikes, eBikes, and scooters for their everyday travel, yet insurance hasn't quite kept up. Traditional insurance can be quite expensive, unclear, and not designed for how people actually use these vehicles. Riders often face high excess fees, complicated claims, and limited support if their bike is stolen or damaged. At the same time, the fast-growing "green mobility" market is still pretty fragmented, making it harder to find simple, reliable coverage.
Laka is trying to fix this with a different approach to insurance, so, instead of charging fixed premiums, it uses a collective model where customers only pay for the actual cost of claims each month, making pricing fairer. Alongside offering coverage, it works closely with brands and retailers, integrating its insurance directly into the buying experience.
Recently, the company raised some serious funding, which will be used to support its growth across Europe and to explore acquisitions. Already operating in multiple countries, the company is aiming to become a leading insurer in the fast-growing micromobility space. With strong partnerships and a focus on fairness and sustainability, Laka is in a great position to expand further and shape how insurance works for green forms of transport in the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible & remote working
- Competitive pay and share options
- Professional development fund
- Employee mental health support through Spill
- Awesome company offsites
- Dog friendly office
- Weekly online all hands meetings
- Team lunch on us weekly
Company HQ
London, UK
Leadership
Jens Hartwig
(Co-Founder & COO)Prior to co-founding Laka in 2016, Jens was the COO for a startup incubator that specialised in InsurTech companies.
Ben Allen
(Co-Founder & CTO)Ben has over 15 years of development experience, most recently as the Head of Engineering for Advance Global Capital
Tobias Taupitz
(Co-Founder & CEO)Tobias has a background in Finance, having worked for both KPMG and Barclays before Laka.
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