Demand Generation Specialist, Copia Automation
$80-90k
Modern development tools for industrial automation
Job no longer available
Modern development tools for industrial automation
21-100 employees
Job no longer available
$80-90k
21-100 employees
Company mission
To make operational technology more visible and controllable to the companies who depend upon it.
Role
Who you are
- Do you have a passion for building marketing campaigns that wow and delight customers?
- Are you looking to be a part of an organization that is driving true change in the manufacturing industry?
What the job involves
- As Lead Gen Specialist, you will serve as an expert on creating and driving new business pipeline by leveraging marketing campaigns and channels to engage with our customers as effectively as possible. In addition to driving pipeline, you will be responsible for effectively tracking and reporting to make data based decisions on campaign optimization
- Focus: To collaborate with the Director of Demand Generation to translate strategic priorities and campaign concepts into technical execution to drive new business opportunities and pipeline
- Implement multichannel marketing campaigns tied to strategic business objectives related to new business growth
- Leverage internal stakeholders, contractors, as well as their own skills to create or oversee the creation of digital assets such as landing pages, marketing emails, sales sequences, digital ads, infographics, whitepapers, ebooks, and copy
- Build / set up programs in MarTech stack, such as: emails, webinars, social posts
- Monitor social media accounts, replying to comments as appropriate
- Pilot new channels and vendors
- Implement effective strategies to drive existing leads further down the pipeline towards new business opportunities and pipeline creation. Channels include email, organic social, paid social, and more
- Manage the webinar and event channels as a part of multichannel campaigns as well as one offs to drive new business leads, opportunities and pipeline
- Leverage internal stakeholders such as executives, product, marketing, and sales to effectively create experiential marketing offers such as webinars, event booths, and executive speaking opportunities
- Implement effective experiential marketing follow up strategies to drive leads towards opportunity creation
- Work with stakeholders across New business Go To Market teams (Business Development, Sales, Solutions Engineering) to ensure successful collaboration and enablement for campaigns and campaign follow up
- Understand expected KPI’s including cost per lead, cost per opportunity, cost per acquisition, and conversion rates between lead stages and to leverage analytics to asses, measure, and quantify success of lead generation tactics towards KPI’s to report actionable results focused towards continued optimization
- Regularly report on campaign performance, adjusting as needed to optimize outcomes
Our take
Outdated processes can severely impede the efficiency of industrial machinery. Copia Automation solves this problem by bringing modern DevOps practices to the world of industrial machinery.
Copia is led by an experienced team of rising manufacturing stars, including one of Uber's early hires, CEO Adam Gluck, which has accelerated the company's innovation and adoption considerably. And the company's promise to speed up and streamline previously complicated and lengthy workflows has a very broad market appeal.
Copia is now trusted by some of the biggest names in automation, including Kamp and DMC. And its momentum is only growing, especially as its platform extension, DeviceLink, has proven itself in the field. Now, it's a trusted tool for automation team, praised for its ease of use and broad device support.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$14.2m
SERIES A
Aug 2021
$2.2m
SEED
Total funding: $18.4m
Company HQ
Flatiron District, New York, NY
Leadership
Adam Gluck
(Co-Founder & CEO)Previously worked as a Staff Software Engineer at Uber. Was listed as one of Forbes' 30 Under 30 in 2022.
Matthew Lee
(Co-Founder & VP of Operations & Business Development)Previously worked as Manufacturer Strategy Manager at Octopart.
Salary benchmarks
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