Senior Director of Product Management, Included Health
Growth and Engagement
$203.3-287.2k
+ Equity & eligible for a performance-based bonus
Digital healthcare provider
Be an early applicant
Digital healthcare provider
1001+ employees
Be an early applicant
$203.3-287.2k
+ Equity & eligible for a performance-based bonus
1001+ employees
Company mission
To raise the standard of healthcare for everyone, everywhere.
Role
Who you are
- The ideal candidate will have a strong product leadership background, with proven expertise building consumer-grade top of funnel experiences that drive member growth
- This person has a deep understanding of data-driven, AI-powered growth strategies and excels at leveraging data, balancing intuition, and delivering initiatives with measurable impact
- 12+ years in product management, primarily as a product leader in consumer internet environments
- Proven expertise in organic and product-led growth strategies, delivering measurable revenue and engagement growth
- Strong product intuition and expertise simplifying user interfaces and creating intuitive user experiences
- Familiarity with AI and Gen AI product development (preferred)
- Exceptional analytical skills, with expertise in hypothesis-driven development, A/B testing, and data analysis
- Deep understanding of user psychology and user behavior
- Experience collaborating with Marketing teams on growth and retention strategies
- Background in health/fitness or healthcare products (valued but not required)
- Experience leading direct-to-consumer businesses with a focus on subscription metrics and outcomes. (valued but not required)
- Proven ability to attract and retain top talent, building high-performing teams
- Excellent leadership and communication skills to align cross-functional teams
- Strategic thinker with hands-on execution and operational excellence
- User-focused mindset, driven by data and research to identify and solve real member problems
- Skilled at navigating complex product ecosystems and managing downstream impacts
- Comfortable with ambiguity, risk, and change
- High ethical standards, integrity, and mission alignment to elevate healthcare standards
- Prompt and regular attendance at assigned work location
- Ability to remain seated in a stationary position for prolonged periods
- Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
- No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
- Ability to interact with leadership, employees, and members in an appropriate manner
What the job involves
- Included Health is seeking a Senior Director of Product Management to lead the strategy, execution, and business impact of our Growth and Engagement teams. These teams are responsible for crafting and optimizing the critical first experiences members have when engaging with our products, as well as driving ongoing member activation and retention
- Ensuring a best-in-class activation to retention loop is vital to Included Health delivering personalized, all-in-one healthcare that improves outcomes for members and their families
- This role reports directly to the SVP of Product
- Develop and lead a Member Growth and Engagement strategy and roadmap, focusing on user experiences that attract, engage, and retain members
- Oversee product areas like signup, onboarding, activation, and retention loops (e.g., badging, notifications, email, SMS)
- Lead product-led growth initiatives, focusing on acquisition, activation, and re-engagement metrics aligned with business goals
- Analyze data and A/B experiments with your teams to identify trends and opportunities for growth and engagement improvements
- Balance transformative initiatives with experiments to drive engagement and retention
- Define and monitor KPIs (e.g., conversion, engagement, retention, weekly active users, etc.) to measure effectiveness
- Lead and mentor a team of product managers and cross-functional teams (engineers, designers, product insights analysts, and data scientists), fostering a culture of experimentation, iteration, and bold innovation
- Report findings and updates to stakeholders. Engage with executives to discuss opportunities, prioritization, tradeoffs, and risks
- Collaborate with teams across Marketing, GTM, Clinical, Member Advocacy, Finance, and General Management to create actionable product strategies that drive the business
Our take
As the name suggests, Included Health is on a mission to raise the standard of healthcare for everyone, offering inclusive, integrated virtual care and navigation.
It differentiates itself from competitors with its emphasis on improving health outcomes and challenges faced by communities including LGBTQ+ and BIPOC. The negative healthcare experiences faced by these marginalised groups means they often avoid care at a rate that is around 3x greater than the border US population, putting their health at risk.
With healthcare still fragmented and focused on one-size-fits-all solutions, Included Health is disrupting the market by using technology to match patients quickly with the best care, no matter where they live. It currently counts retail behemoths Walmart and Home Depot as customers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2020
$175m
GROWTH EQUITY VC
May 2018
$66m
SERIES D
Total funding: $347m
Company benefits
- Comprehensive medical, dental and vision plans
- All employee spouses and children can access Included Health services at no cost
- For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees
Company values
- We put the member first - Members are the center of our universe. We take the member’s call, hanging up on the boss if we need to. We work together to achieve health outcomes and member moments worth celebrating. We advocate for a healthcare system that works for everyone
- We're here for outcomes - We know that effort is not a substitute for impact. We reward problem solving, removing obstacles and getting it done with integrity. We take accountability for our outcomes, good or bad
- We seek diverse perspective - Diverse voices make a meeting. We walk away from the echo chamber. We create space for different points of view and bring data to inform our thinking. We speak with candor, debate with respect, listen to feedback and follow through with action
- We value change - We know change is our opportunity and adaptation is our super power. We move towards gray spaces, understanding that we may not get it right the first time. We manage ambiguity and are always ready to take on new challenges. We are lifelong learners
- We lead the way - We ask ourselves every day, “is there a better way?” We work together to spark innovation, break down barriers and make wise bets. We encourage unconventional thinking that inspires and works to solve complex problems
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Owen Tripp
(CEO & co-founder)Previously served as a Senior Consultant at Accenture before joining eBay as the Manager and Founder of User Behaviour Intelligence in 2004. Co-founded Reputation.com in 2006, and served as its COO from 2008 to 2012. Was an Advisor at Pathbrite and Life360.
Lawrence "Rusty" Hofmann
(Co-Founder)Studied Medicine at Ohio State, Johns Hopkins and Stanford. Was Assistant Professor at Johns Hopkins from 2000 to 2005, and is now Professor of Interventional Radiology at Stanford. Co-founded Grand Rounds, rebranded to Included Health, in 2012. Is Medical Director at Stanford Health Care.
Salary benchmarks
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Diversity, Equity & Inclusion at Included Health
- We’re committed to creating teams that reflect the diversity of our members and ensuring a welcoming and inclusive workplace for people of all backgrounds, beliefs and identities. We’re proud to support our employee resource groups for Women, People of Color, Parents, members of the LGBTQ+ community, and more
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