Senior Lifecycle Marketing Manager, EverCommerce
$110-125k
+ Employee Stock Purchase Program
More information about location
Integrated SaaS solutions
Job no longer available
Integrated SaaS solutions
1001+ employees
Job no longer available
$110-125k
+ Employee Stock Purchase Program
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- This role requires a data-driven approach and B2B SaaS knowledge
- . Experience within a Product-Led Growth environment (PLG) – or with our marketing automation platform, Braze – are a plus!
- You must possess the ability to lead a team, establish relationships, and prove value alongside Product and Customer Success
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus
- 7+ years of experience in B2B marketing, in SaaS or technology, with a proven track record of growing and maintaining a healthy customer base
- Working knowledge of invoicing solutions, mobile apps, or experience marketing to service-based SMBs are highly desirable
- Deep expertise with marketing automation platforms and demand generation tools (Braze or similar: e.g. Marketo, Hubspot, Pendo, etc.)
- Proven success in managing several direct reports in a highly collaborative environment that values accountability and adaptability
- A track record of strategizing and executing highly effective omni-channel nurture campaigns and customer loyalty programs
- Strong analytical and quantitative skills with a focus on using data to drive insights and optimize existing campaigns, leveraging industry trends, market, and channel expansion opportunities
- Excellent communication and project management skills with the ability to build relationships, earn trust, and gain consensus cross-functionally
- Ability to multi-task and prioritize effectively in a fast-paced, highly matrixed environment
- Outstanding communication, interpersonal, and presentation skills
- Excellent time and team management skills
What the job involves
- We are looking for a Senior Marketing Manager, Lifecycle to join our EverPro Marketing team, the largest portfolio of our EverCommerce organization, focusing on solving the needs of Home and Field Service professionals
- In this role, you will be tasked with becoming an expert in Mobile Invoicing software as it relates to our portfolio, hyper-focused on owning, creating, executing, and optimizing multi-channel campaigns that empower customers, encourage feature adoption, and ultimately achieve revenue expansion goals
- This position will serve a portfolio of two fast-growing Mobile Invoicing apps: Joist and Invoice Simple
- Together, you will drive needle-moving initiatives that help the business grow
- As Senior Marketing Manager, you will directly manage a team of five marketers and collaborate closely with marketing channel-specific SMEs to improve funnel health, speed to conversion, and overall revenue growth for the EverPro Mobile Invoicing portfolio
- Develop and implement end-to-end customer lifecycle strategies across two software solutions, in alignment with EverPro’s business goals, focusing on engaging customers for scalable product onboarding, adoption, retention, and loyalty
- Identify gaps and prioritize opportunities in the customer lifecycle, including managing the development of email marketing, paid media, SEO, content, social media, and website content as needed to meet the customer where they are
- Ideate and build consensus around integrated marketing automation strategies, facilitating cross-functional collaboration, identifying messaging value propositions, and mapping each touch in the customer’s journey
- Create targeted and segmented campaigns within our Marketing Automation Platform (MAP), Braze to identify, nurture, and convert high-value customers in collaboration with Sales, Product, and Customer Success teams
- Lead a team of five customer marketers to deliver the creation of compelling assets and messaging tailored to specific audience segments and customer journey stages; requires strong project management and communication skills
- Ensure the maintenance of best-in-class marketing automation tools, including enriching Customer Data Platform (CDP) connections with our MAP to drive improved customer audience segmentation, message triggering, and performance tracking
- This role emphasizes the need to build, optimize, and manage nurture programs that effectively engage customers who run their small businesses using our app software. You will be expected to achieve and exceed target KPIs for customer satisfaction, lifetime value of invoicing subscriptions, adoption of payment features, and churn prevention
- Monitor feature adoption and conversion rates at each funnel stage, optimizing processes and content to ensure maximum efficiency and alignment with Product and Customer Success
- Establish clear, measurable KPIs with a tracking plan for each campaign, collaborating with cross-functional teams to align lifecycle marketing strategies with business goals
- Analyzed lifecycle campaign performance data, providing actionable insights to optimize future collaborations and maximize ROI
- Regularly report on KPIs, campaign ROI, and revenue contribution using platforms like Braze, Heap, Amplitude, Periscope, and Looker
- Work closely with cross-functional leadership to ensure lifecycle strategies align with PLG priorities. Collaborate on target account lists, qualifying warm customers for upsell, and implementing processes to capture revenue from subscriptions and payments
- Maintain regular communication channels to gather feedback from Product, Sales and Customer Success leaders on campaign effectiveness, messaging relevance, and customer sentiment. Use insights to adjust marketing strategies and continuously optimize campaigns to meet business objectives
- Collaborate with marketing channel SMEs to create relevant, high-impact campaign assets including case studies, solution briefs, and demo scripts. Prepare internal presentations to share and invite feedback on campaign assets
- Collaborate closely with our Product Marketing Managers to gather insights on market trends, customer needs, and competitor positioning, ensuring all stakeholders have the most up-to-date information to engage customers effectively
- Potential to manage agency partner relationships to deliver innovative campaigns, tracking budgets and KPIs, and developing reporting to ensure shared accountability around business objectives with target investments met or exceeded
- Adopt a mindset of testing, proving, analyzing, learning, and refining initiatives and tactics; determine winnnig content, channels, and targeting based on A/B testing and performance results
- Stay current with industry trends, emerging digital marketing strategies, and competitor activities to keep EverPro’s Mobile Invoicing solution marketing efforts innovative and effective
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specializes in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce acquired DrChrono and through this both companies are able to share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a beast in its trade having acquired almost 30 companies, multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.2m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
Salary benchmarks
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