Google's fast growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google's core search engine product. Despite 80% of revenue coming from advertising services, it's known for continually investing in 'moonshot' projects (like self-driving cars) in an effort to find the next big pillar of the business.
Google recently announced an investment of $9.5bn to expand its offices and data centres in the US. This investment is connected to the company’s ambitious green goal of operating on carbon-free energy full-time by 2030, and will partly focus on setting new standards for green building design.
Following years of rapid hiring, and faced with a broader slowdown of ad spending, the company is being faced by weaker-than-expected revenue. CEO Sundar Pichai has recently announced that Google is reducing its head count by about 12,000 to adapt to global economic conditions. It will move to refocus its talent and capital to the company's highest priorities.
Freddie
Company Specialist at Welcome to the Jungle