Senior Director of Marketing, Studs
$200-230k
+ Equity Incentive Plan & Stock Options
3+ days a week in office
Piercing studio
Be an early applicant
Piercing studio
201-500 employees
Be an early applicant
$200-230k
+ Equity Incentive Plan & Stock Options
3+ days a week in office
201-500 employees
Company mission
To become the most trusted national authority in Earscaping®.
Role
Who you are
- The ideal candidate is an operator who combines strong creative instinct with a clear grasp of planning, execution, and performance metrics
- We don’t expect candidates to know every tool — but familiarity with similar platforms is a plus
- CRM & Email/SMS: Klaviyo
- E-Commerce: Shopify
- Paid Media: Meta Ads Manager, Google Ads
- Analytics: Google Analytics, Looker
- CX & Engagement: Zendesk, Loop Returns, Yext
- Creative & Workflow: Figma, Notion, Asana
- Survey & Feedback: Delighted
- 10+ years of marketing experience in high-growth consumer, retail, or e-commerce environments
- 3+ years of people leadership experience, including direct management of senior-level reports
- Proven success building and executing integrated marketing strategies across brand, product, and digital
- Deep experience with multi-channel execution: organic social, paid media, influencer, email/SMS, retail marketing
- Strong understanding of digital performance and attribution; able to adjust channel mix based on ROI
- Demonstrated experience managing creative development across in-house and external partners
- Familiarity with marketing automation, e-commerce, and analytics tools (see above)
- Experience driving lifecycle and retention programs including segmentation, re-engagement, and list growth
- Comfortable managing budgets and reporting across a complex channel landscape
- Strong cross-functional collaborator with a bias toward clarity, action, and accountability
- Owner’s mindset with sound judgment, creative instincts, and operational rigor
What the job involves
- Based in New York, the Senior Director of Marketing will report to the CEO and lead our full-stack marketing function
- This includes brand marketing, product and retail marketing, and e-commerce growth
- You will manage a team of experienced marketers, oversee both paid and organic channels, and ensure that campaigns, launches, and customer experience are aligned to strategic business goals
- This is a highly cross-functional role, requiring deep collaboration with Merchandising, Retail Operations, and Finance
- Own the integrated marketing calendar and ensure alignment with product launches, retail moments, and promotional goals
- Define goals, priorities, and measurement frameworks for all marketing-led initiatives
- Maintain consistency of voice and creative standards across all touchpoints
- Oversee senior marketers across brand, product/retail marketing, and e-commerce
- Provide clear direction, feedback, and development pathways for team members
- Set and manage team operating rhythms, including planning, execution, and reporting
- Guide strategy and execution for paid media, email/SMS, influencer, content, social, and site merchandising
- Ensure strong channel performance through regular review of KPIs and vendor output
- Drive alignment between organic and performance channels to support growth
- Collaborate with Merchandising, Retail, and Finance to plan campaigns, launches, and promotions
- Lead marketing inputs into company planning, OKRs, and business reviews
- Ensure marketing activities support both near-term sales and long-term brand health
- Allocate spend across brand and performance channels in line with business priorities
- Track weekly and monthly performance metrics; use insights to inform strategy and shift tactics as needed
- Own marketing forecasting in partnership with Finance and E-Comm
Our take
Conscious consumption and the influence of social media advertising have ushered in a new era of Direct-to-Consumer (D2C) brands targeting mindful millennials and Gen-Z customers. Among these brands, Studs has seized the opportunity, focusing on the ear-piercing market.
Studs does not merely provide ear-piercing services; it is crafting an entire experience for its customers. The company's leadership firmly believes that customers are increasingly using earrings to celebrate self-expression and mark significant milestones in their lives. Studs aims to build a brand that resonates with these precious moments, offering a unique approach to jewelry.
To achieve its vision, the company has embarked on a national expansion of its physical retail locations, now sporting 23 locations across the US with plans for more to open very soon. And with famous customers like Emma Chamberlain, Dixie D'Amelio and Rosalía, the company is truly on its way to cementing its place as a leader in the world of piercing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
96% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2021
$20m
SERIES B
Nov 2019
$3m
SEED
Total funding: $23m
Company benefits
- Health & Wellness: A comprehensive benefits package that includes premium medical, dental, and vision coverage; 401k; life insurance; and lifestyle reimbursement.
- Paid Family Leave: Three months of paid family leave for all full-time corporate and retail employees (biological, adoptive, and foster parents are all eligible)
- Flexible Schedule: Ample paid time off plus a paid sabbatical after your first four years
- Transparency: Employees are given the information and context they need to succeed via feedback forums like Town Halls, AMAs, and weekly one-on-one’s
- Growth & Development: Trainings, performance reviews, and ongoing coaching to help you continuously grow professionally
- Studs Discounts: Discounts on piercings and products (we’ve got your friends and family covered too!)
Company HQ
Bowery, New York, NY
Leadership
Anna Harman
(Co-Founder & CEO)Prior to Studs, they were acting Chief Customer Officer at Jetblack. Also worked as Head of Operations at Fitz, a wardrobe tech company, and was COO of Research Analytics at Bridgewater Associates.
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