Marketing Manager, Mollie
Expansion Markets
More information about location
Payment service provider
Job no longer available
Payment service provider
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To make payments and money management effortless for every business in Europe.
Role
Who you are
- Proven experience in field marketing, with exposure to international/multi markets, experience with new market entry a plus
- A strong entrepreneurial mindset and hands-on approach. You are comfortable taking initiative and driving projects forward independently
- Exceptional cultural sensitivity and the ability to adapt marketing strategies to diverse audiences
- Demonstrated ability to quickly understand new markets, identify key trends, and pinpoint high-potential opportunities
- A curiosity for emerging technologies, with practical experience or strong interest in using AI tools to analyze markets, understand buyer behavior, and optimize marketing strategies
- Excellent strategic thinking and the ability to translate market insights into actionable marketing plans
- Strong project management skills and the ability to manage multiple initiatives simultaneously
- Fluency in English is essential; additional language skills are highly valued
- A Bachelor's degree in Marketing, Business Administration, or a related field
- 5 years of experience in marketing, experience in B2B; SaaS; FinTech is a big plus
- Regular travel will be required
What the job involves
- As our Field Marketeer for Expansion Markets, you will be at the forefront of our global growth strategy
- This is not a role focused on a single, established region. Instead, you will be instrumental in identifying, developing, and executing impactful marketing strategies across our newest and most dynamic markets
- You will be the architect of our marketing tactics, laying the groundwork for sustainable growth, lead gen and brand recognition
- Developing Market Entry Playbooks: You will create comprehensive, scalable playbooks outlining the optimal sequence of activities for launching and growing our presence in new regions. This will include defining key milestones, media/channel strategy, and success metrics
- Strategic Media Planning: You will define and implement effective media strategies tailored to each market, determining the right channels and messaging to reach target audiences
- Public Relations Strategy: You will assess the optimal timing for engaging PR agencies on retainer and develop clear objectives and KPIs for PR initiatives
- Event & Sponsorship Identification: You will research and recommend relevant industry events and sponsorship opportunities to build brand awareness, generate leads, and foster valuable connections within local ecosystems. Plus you’ll execute on this too
- Local Partner Marketing Initiatives: You will develop and execute collaborative marketing programs with local partners to amplify our reach and impact within each expansion market
- Content Strategy & Execution: This includes reproducing and localizing effective global campaigns to ensure cultural relevance and linguistic accuracy, as well as creating original, localized content that resonates with the specific needs and interests of target audiences in each expansion market, supporting lead generation, brand building, and customer engagement
- Cross-functional Collaboration: You will work closely with our sales, product, and global marketing teams to ensure alignment and maximize the effectiveness of our market entry strategies
- Performance Monitoring & Optimization: You will track and analyze the performance of your initiatives, providing regular reports and making data-driven adjustments to optimize results and playbooks
- Embrace AI and data analytics to shape go-to-market strategies in expansion regions, using insights to influence content, channels, and engagement tactics tailored to local buyer behaviour
Our take
Mollie, an Amsterdam-based startup, enables businesses to integrate payment methods into websites or apps via an API, improving upon the difficult options offered by traditional banks. Focused on the SMB market, Mollie serves over 120,000 businesses, including Deliveroo, Unicef, and Acer.
Recent funding supported international expansion and the launch of Mollie Capital in the UK, providing SME merchants quick and flexible funding up to £250,000. This service has already provided over €50 million in loans to more than 5,000 SMEs in Europe.
In 2023, Mollie reported a 36% increase in net revenue to €99 million, driven by larger customers and new products. Operational costs fell by 30% due to AI-driven efficiencies and the launch of MollieGPT for customer support. With continued international expansion and innovative products, Mollie aims to simplify financial processes for businesses of all sizes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
76% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$760.5m
SERIES C
Sep 2020
$106m
SERIES B
Total funding: $895.1m
Company benefits
- Noise cancelling headphones
- MacBook
- Birthday off
- Complimentary baby days
- 20 days working from abroad
- 25 holiday days
- Commute reimbursement
- Work from home budget
- Bike lease plan
- Internet allowance
- In-office lunch
- Wellbeing program
- Pension contribution
- Health insurance
- Bonus scheme
- Equity plans
- Referral bonus
- Learning platform
- Mentor program
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Koen Köppen
(CEO, not founder)Previously worked at Klarna in roles including Director of Global Solutions, VP of Product, and CTO.
Salary benchmarks
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