Global Franchise Management & Marketing, MBA Internship, Warner Bros Discovery
Summer 2024
$45 to $50 per hour
Office located in Burbank, CA
Entertainment company
Job no longer available
Entertainment company
1001+ employees
Job no longer available
$45 to $50 per hour
Office located in Burbank, CA
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- Must be actively enrolled in a U.S. accredited college or university MBA degree program for the full duration of the internship (proof of enrollment required)
- Must be a 1st year MBA student
- Must be in academic good standing (3.0 or above GPA)
- All 2024 MBA interns will be selected from the attendees of the in-person (held in Burbank, CA) or virtual MBA treks. All eligible applicants must attend 1 of the trek dates
- Warner Bros. Discovery will only consider candidates who are presently authorized to work for any employer in the United States and who will not require work visa sponsorship from Warner Bros. Discovery now or in the future in order to retain their authorization to work in the United States
- Solid knowledge of PC/Mac, and Microsoft Office, specifically PowerPoint, Excel, and Word
- Highly organized and self-directed; able to keep on an assigned track with minimal direction
- Strong presentation development skills (design and verbal)
- Experience in marketing strategy and campaign planning presentations is preferred
- Solid knowledge of social media with a clear understanding of marketing principles
- Must have strong verbal and written communication skills
- Knowledge of basic research methods and strategies is preferred
What the job involves
- We’re looking for highly motivated 1st year MBA students, looking to jumpstart their career at one of the world’s premiere media, entertainment, and tech companies
- The MBA intern position based in Burbank will gain insight and knowledge of the Consumer Products Industry and specifically the Franchise Management and marketing role within Warner Bros. Discovery Global Consumer Products through practical experience and exposure
- The MBA intern will have the opportunity to work across our beloved Warner Bros. Discovery franchises including Looney Tunes, Scooby-Doo, The Powerpuff Girls, Tom and Jerry, and more!
- Support the development and implementation of franchise strategies and activation plans that drive growth for the CP business, including building long-term growth opportunities and executing franchise marketing campaigns
- Coordinate with cross-functional teams for brand milestone planning for CP
- Conduct competitive research and present findings
- Cultivate an interest and expertise in trends and best practices for CP influencers and branded content in the digital space
- The duration of the program is 10-12 weeks depending on the student’s availability
- Program dates:
- Option #1: 6/3/2024- 8/16/2024
- Option #2: 6/10/2024- 8/23/2024
- Interns will be expected to work 35-40 hours per week in a hybrid capacity
Application process
- Application Deadline: Friday, November 10th
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Zaslav
(CEO & President)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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