Senior Product Manager, Later
$130-150k
OTE
+ Stock Options + Bonus
Social media marketing scheduling platform
Job no longer available
Social media marketing scheduling platform
1001+ employees
Job no longer available
$130-150k
OTE
+ Stock Options + Bonus
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 7-9 years of Product Management experience in a similar role, preferably within creator platforms, social media, influencer marketing, or e-commerce
- Proven track record of driving high-impact products to achieve strong user engagement and revenue growth
- Experience leading a product through the entire development lifecycle, including requirements gathering, UX design, technical design, development, testing, and launch
- Demonstrated expertise in Agile methodologies and sprint management, with the ability to adapt to changing priorities and guide cross-functional teams
- Strong analytical skills, with the ability to leverage data and user feedback to make informed product decisions
- Excellent communication and collaboration skills; able to work effectively with cross-functional teams and engage with executives and key stakeholders
- Experience with AI and recommendation systems is a plus, particularly in implementing AI-driven features like predictive recommendations, generative content, and smart search
- Passion for the creator economy and a deep understanding of the needs, behaviors, and motivations of influencers and creators
- Product Vision and Strategy: Ability to define and execute on a compelling product vision and roadmap that aligns with company goals
- Data-Driven Decision Making: Skilled in analyzing data to drive product decisions, with a strong focus on measurable impact
- Agile Project Management: Experienced in leading Agile teams, managing backlogs, and running sprints
- User-Centric Design: Commitment to building a product that is user-friendly, intuitive, and enhances the creator experience
- Technical Acumen: Understanding of technical requirements and ability to communicate effectively with engineering teams
- Stakeholder Management: Proven ability to influence and build relationships with stakeholders at all levels
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- We’re seeking an experienced Senior Product Manager to lead the Mavely Creator Apps product to achieve its vision of "Game Over" – a state where Mavely is the preferred platform for creators
- This role is critical for scaling the product to meet ambitious engagement and revenue targets, making Mavely Creator Apps the #1 choice for creators
- The Senior Product Manager will manage the entire product lifecycle, including ideation, requirements definition, UX design, technical development, and launch
- They will serve as the Subject Matter Expert (SME) and product visionary, collaborating closely with cross-functional teams to build a product that creators love and brands trust
- Define and execute the product strategy for Mavely Creator Apps, aligned with the company’s vision to make it the #1 choice for creators
- Work with the VP of Product to set ambitious engagement and revenue targets, ensuring the product meets the daily active creator goal of high daily active creators and increasing earnings per hour on average
- Act as the primary thought leader and SME for the product, staying current on industry trends and the competitive landscape to drive innovation and differentiation
- Lead the entire sprint lifecycle, from Product Requirements Definition through to General Availability, ensuring timely and high-quality releases
- Collaborate with UX, Engineering, and Data Science teams to develop and deliver product features that enhance creator earnings and engagement
- Oversee sprint planning, standups, retrospectives, and other Agile rituals, ensuring smooth and efficient workflows
- Continuously prioritize the product roadmap and backlog to align with company goals and user needs
- Work closely with cross-functional teams, including Product Marketing, Engineering, Data Science, and Finance, to ensure all stakeholders are aligned on the product vision and progress
- Partner with the Product Marketing team to develop a go-to-market strategy that promotes new features and engages existing users
- Communicate product updates, roadmaps, and insights to executive leadership and other key stakeholders
- Conduct ongoing user research and engage directly with creators to understand their needs, pain points, and behaviors
- Define key performance indicators (KPIs) to measure the product’s success and drive data-informed decisions
- Use data analytics and A/B testing to validate feature impact and continuously improve user experience and engagement
- Develop a comprehensive product roadmap with a focus on delivering impactful features, including smart search, personalized recommendations, and AI-driven content generation
- Prioritize features based on user feedback, business goals, and the overall vision for "Game Over."
- Collaborate with the engineering team to ensure features are technically feasible and can be delivered within the planned timeline
- Drive the vision of Mavely Creator Apps to become the industry-leading platform for creators, with AI-powered recommendation engines, next-best-actions, and generative content AI
- Ensure the app provides creators with a seamless, high-value experience that boosts daily earnings and engagement
- Work towards achieving the ultimate goal of daily active users and earnings per hour spent on the app
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company values
- Lead with Humility: We’re a community that puts what’s best for all ahead of what’s best for one - no big egos here
- Adapt and Grow: We embrace the challenges and the wins together, learning from each other along the way
- Make it Happen: Nothing is impossible. We have big ambitions and are determined to achieve them with creative solutions
- Succeed Together: We lift each other up and have each other’s backs. There’s a seat for everyone at this table
- Celebrate: We’re optimistic, celebrating each other, our progress, and the unique perspectives each member brings to the team
Company HQ
Chinatown, Vancouver, BC
Articles
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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