Brand Designer, Tovala
$70-95k
+ Equity
Smart ovens and meal-kit delivery service
Be an early applicant
Smart ovens and meal-kit delivery service
101-200 employees
Be an early applicant
$70-95k
+ Equity
101-200 employees
Company mission
To make home cooking faster, healthier, and easier so people can focus on what's most important to them.
Role
Who you are
- Tovala is on the lookout for a Brand Designer with a mixture of strategic thinking and hands-on design chops
- This role is perfect for you if you have a passion for visual design, thrive in a fast-paced environment, and are interested in developing new and exciting creative for a fast growing food-tech company
- 3-5 years experience within the field of design; Agency and/or in-house experience a plus
- Bachelor of Fine Arts in Graphic Design or equivalent
- DTC and e-commerce experience preferred; Experience with food and beverage is a major plus but not required
- Excellent creative online portfolio showcasing a range of work across brand and marketing channels
- A proven track record of designing delightful experiences that help marketing teams achieve business goals
- Ability to formulate multiple conceptual directions to represent the brand and visualize those concepts via moodboards
- Strong instincts on how design and copy work together to create engaging customer experiences
- A passion for brand building, maintaining, and evolving
- Ability to quickly absorb and express Brand Platform and Graphic Standards
- Ability to think about the bigger picture while executing high-quality creative deliverables
- Excellent organization and decision-making skills with ability to juggle multiple projects simultaneously
- Can work with a diverse group of people (designers, comms strategists, engineers, chefs, customer support agents, etc.) to iterate on and create the best possible design solutions
- Expert knowledge of Adobe Creative Suite
- Proficiency with Figma preferred
- Solid graphic design skills with a strong base in typography, composition, layout, color, and pixel-level attention to detail
- Experience in artistic cropping, minor retouching, and sharing assets through a content library system
- Well-versed in both print and digital production
- Strong written and verbal communications skills
- A versatile, team player with a positive, “no task is too small” attitude
- Experience assisting art direction of photoshoots a plus with an interest in learning
- Experience with digital project management software (Asana / Basecamp) a plus
What the job involves
- In this role you will perform various creative functions necessary to elevate our brand across multiple touch-points. Your creative taste, imagination, resourcefulness, and commitment will be essential as you work to bring the Tovala brand to life and continue to delight customers
- Create on-brand, engaging visual experiences across print & digital channelsLeverage conceptual thinking and visual storytelling to solve complex business problems
- Execute design projects from concept to delivery, working closely with cross-functionalcollaborators and managing stakeholders
- Present your work to internal stakeholders using your strong verbal communication skills to compellingly and enthusiastically convey the work, the thinking behind it, and how it answers the brief
- Collaborate with copywriters to create on-brand messaging for all digital assets
- Overseeing our menu photography, collaborating directly with our photographer and food stylist
- Foster curiosity and bring new ideas and inspiration to the table that contributes the company at large
- Work independently, collaboratively, prioritize accordingly, and iterate quickly
- Reporting to the Senior Design Manager, you will serve as a reliable collaborator
Our take
Domestic meal kits are nothing new, with companies such as Hello Fresh, Sun Basket, and Blue Apron all crowding the increasingly popular industry. Tovala is a food-tech company attempting to disrupt this market, with a smart oven that eliminates the need for meal preparation.
Tovala offers customers both an oven and the option to sign up to a rotating weekly meal delivery service. Boasting a single minute of prep-time for adding the final touches, the system works by scanning the meal's QR code so that the oven can run the associated cook cycle. The oven also recognizes over a thousand name-brand products, and has hundreds of presets for when users want to cook for themselves.
Despite competing with a pile of other meal-kit services, Tovala's clear stand-out feature is the oven, with nothing similar offered by competitors. The company has served more than 45M meals and is now expanding with the recent announcement of a new food processing facility in Winfield, Illinois. This new facility will provide even more capacity to serve the company's growing customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$30m
SERIES C
Sep 2020
$3m
LATE VC
Total funding: $71.8m
Company HQ
West Loop, Chicago, IL
Leadership
David Rabie
(Founder & CEO)Prior to founding Tovala in 2014, David co-founded Draftpedia. He also served as the COO at Groovy Spoon Frozen Yogurt and as an Associate at The Abernathy MacGregor Group.
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