CRM & Delivery Apprenticeship, Greenly

• 💡 CRM platform experience: hands-on practice with at least one tool such as HubSpot, Salesforce, Brevo, or Customer.io
• ✏️ Copywriting: ability to write clear, engaging, conversion-oriented copy in both French and English
• 📧 Email marketing fundamentals: solid understanding of segmentation, personalization, automation, and deliverability basics
• 🤖 Hands-on curiosity with AI tools: prompt engineering, agent building, or workflow automation (n8n, Make, Clay, or similar)
• 🧑🏽‍💻 Data literacy: at ease with KPIs like open rate, CTR, and conversion rate * Confident using Excel, Google Sheets, or similar analytics tools
• 🗣️ Language skills: Fluency in both English🇬🇧 and French🇫🇷
• We’re a team shaped by diverse experiences and ideas. If you’re excited about the role but don’t match every requirement, we still encourage you to apply — you may be the right person for the team.

Desirable

• Throughout this mission, you will be fully embedded in the CRM team (80% of your time) and contribute directly to some of our core chapters: Lead Nurturing, Upsell, and broader Communications, while supporting the CRM Manager across the full lead and customer lifecycle
• You will also dedicate 20% of your time to Delivery Operations to industrialize processes and enhance client autonomy
• At Greenly, we believe the next frontier of CRM isn't just automation, it's intelligence
• You'll help us explore and build AI-powered workflows that make our communications sharper, more contextual, and more impactful at scale
• 💡 Strategy & ideation In collaboration with the CRM Manager: Map and define CRM journeys for our inbound leads and customers, identifying the right moments to deliver relevant, personalized content. Bring fresh ideas and creative concepts to improve our sequences, campaigns, and overall CRM approach
• 🎨 Campaign creation & operations: Build and manage email campaigns end-to-end: Create and maintain automated workflows (onboarding flows, nurturing sequences, triggered emails) in collaboration with RevOps and the Product team
• 🧪 Testing & optimization: Run A/B tests from hypothesis to analysis, and translate learnings into concrete improvements Monitor campaign KPIs (open rate, CTR, conversion, churn) and produce regular performance reports Identify opportunities to turn one-shot campaigns into scalable, automated workflows
• 🤖 AI-powered CRM — build the next generation of our workflows: This is where you'll have a real chance to shape something new . Concretely, you'll help us design and implement AI agents that make our CRM smarter such as:
• Next Best Action (NBA): a CRM approach that analyzes in-platform activity to automatically recommend and refine the next steps a client should take, driving success and autonomy
• Upsell & cross-sell triggers: an agent that cross-references HubSpot data with the regulatory calendar (CSRD, EU taxonomy) to trigger hyper-personalized sequences at the right moment
• Product-level precision: identifying clients who haven't yet run product-level LCAs and automatically surfacing messages to push them toward greater granularity The goal is AI that genuinely improves the experience for our leads and clients, and drives measurable impact
• ⚙️ Delivery Ops & Industrialization (20% of your time): Work with the Delivery team to identify specific use cases to deploy via the CRM to increase client autonomy. Industrialize Delivery processes through automations and the strategic use of AI

• Meet our delivery manager Antoine for a first call
• Prepare and present a case study exercise to Laura, CRM Manager
• Join Antoine for a final interview
• Provide us with 2 references to complete the recruitment process
• We welcome you during our onboarding week! 🥳