Performance Marketing Associate, Glossier
$70-85k
+ Equity in the form of Restricted Stock Units
Skincare and beauty products
Be an early applicant
Skincare and beauty products
501-1000 employees
Be an early applicant
$70-85k
+ Equity in the form of Restricted Stock Units
501-1000 employees
Company mission
To give voice through beauty by building products, growing its community, and making decisions in inclusive, customer-devoted, curious, courageous, and discerning ways.
Role
Who you are
- 2-3 years at a digital marketing agency (social, brand or performance marketing) or a top tier consulting firm
- Ability to perform advanced analytics on large datasets using Microsoft Excel, data tool such as Looker, Tableau, or equivalent
- Ability to distill insights from large batches of information
- Strong verbal and written communication skills with peers and senior management
- Keen attention to detail and ability to manage multiple projects simultaneously
- Genuine interest in creative problem solving and unique storytelling on digital ad platforms
- Prior experience in consulting, a start-up or similar environment
- A team player who can work both independently and collaboratively
- Possess enthusiasm, creativity, an entrepreneurial spirit, and a growth-mindset
What the job involves
- This position will support our Performance Marketing team and be responsible for inspiring and motivating new potential Glossier customers to purchase for the first time with the brand to drive sustainable and efficient growth for Glossier globally
- To be successful in this role, you will need to have an analytical mindset to evaluate our performance, a love of creative problem solving and bias for action
- You will have a strong appreciation for both the art and science of online marketing working closely with our brand and creative teams
- The ideal candidate can support the execution of a set of successful channel strategies in partnership with the digital marketing agencies, execute well-structured tests, roll out successful campaigns, develop powerful and performant creative and optimize performance over time against performance goals
- To excel in this role, you will be agile and adaptable to the ever-changing needs of our business
- This role requires a creative, data-driven thinker and planner, who thrives on working cross-functionally with cross-functional teams in a multi-channel retail environment, as well as with external vendors and partners
- The Performance Marketing Associate will report into our Director of Performance Marketing
- 6 Month Expectations
- Provide clear briefs rooted in historical learnings, current trends, and/or clear testing goals and KPIs
- Support the management of monthly budgets and targets through smart analysis
- Develop deep and trusting partnerships with our digital marketing agencies and internal stakeholders by delivering on commitments thoroughly and completely in a timely manner
- Present clear and concise recaps based on performance and benchmarks to stakeholders and leadership
- Exhibits a strong eye on the ad market for emerging channels and trends across different types of platforms and content to inform our performance marketing strategy
- Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
- 12+ Month Expectations
- Manage monthly budget and targets for a secondary performance channel
- Continually improve upon briefing templates to ensure timely, brand right, and effective creation of assets and copy
- Ability to identify opportunities to further optimize performance across channels based on analytics
- Ability to develop tests as part of a broader testing roadmap
Our take
Weiss, a former stylist and beauty writer, started Glossier as an offshoot of her beauty blog 'Into the Gloss' in 2014. Early on, she got her products into the makeup cabinets of celebrities like Kim Kardashian and Karlie Kloss. Glossier shook up the beauty business by selling items online only in an industry that has always prioritized in-person sales.
Glossier focuses on minimalist products designed with customers' real beauty routines in mind. Its minimalist approach and small number of products mark a stark difference from traditional beauty brands. The company has developed a cult-like following as a beauty brand that emphasises communication with its customers, even involving them in the creation of its products.
The company has experienced impressive growth in recent years, marked by the opening of flagship brick-and-mortar stores in Seattle, Los Angeles, New York, and London. More recently, it expanded further with the launch of its products in Space NK stores across the UK and Ireland, signalling that the brand has no intention of slowing down anytime soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$80m
SERIES E
Mar 2019
$100m
SERIES D
Total funding: $266.4m
Company benefits
- Health and Wellbeing: Option for no-cost medical, dental, and vision insurance - Glossier covers 100% of the premiums. Access to mental health benefits, direct primary care, annual wellbeing stipend, and caregiver support benefits
- Family: Generous parental leave of 18 weeks for all parents, with transition back to work program following leave. Access to fertility and family planning reimbursement, along with resources to support you in your family forming-journey
- Time Away: Generous paid time off, plus a one month paid sabbatical after your first 4 years. Access to leave programs to take care of yourself and your family when you need it, plus time off for volunteerism to support your community and causes you care about
- Finance: Company equity awards. Plan for the future with access to 401(k) program, 100% employer-sponsored life and disability insurance, and voluntary supplemental life insurance
- Growth & Development: Internal mobility program to support career growth at Glossier. Glossier Talks speaker series and learning opportunities. Exclusive Fireside Chats with thought leaders and inspirational industry experts
Company HQ
South Village, New York, NY
Leadership
Kyle Leahy
(CEO)Joined Glossier in 2021 as CCO before becoming CEO in 2022. Before joining Glossier, they served as Cole Haan's Executive VP and General Manager of North America.
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