The US journalism market is huge, forming a huge part of many people's lives. Yet, despite this, distrust of journalism has become a major problem in recent years. With news outlets increasingly being accused of being unreliable, great opportunities are arising for journalism companies which can produce consistent and accurate news.
Stacker is hoping to do just this. Founded in 2017, Stacker combines data analysis with rich editorial context, drawing on authoritative sources and subject matter experts to drive storytelling. This emphasis on high-quality data being at the heart of their stories is likely to help Slacker resonate with a consumer base that has become disaffected with other media outlets.
Competition in this market is naturally high, but despite this Stacker has seen strong early success. Partnerships with the likes of Nexstar Media Group and Boone Newspapers have given it a good base to build upon. Next steps in its roadmap include adding further data points such as additional SEO, reach and impact data, as well as a suite of notifications. It will also explore using its analytics foundation to support nonprofit newsrooms through a newly-launched pro bono program.
Steph
Company Specialist at Welcome to the Jungle
