Product Marketing Director, VidMob
$170-205k
Salary shown for New York, other locations may vary. Total compensation will also include equity
Creative data company
Job no longer available
Creative data company
101-200 employees
Job no longer available
$170-205k
Salary shown for New York, other locations may vary. Total compensation will also include equity
101-200 employees
Company mission
To harness creative data for marketers to make smarter creative and media decisions.
Role
Who you are
- 10+ years of experience in Product Marketing, preferably in a B2B Enterprise SaaS environment
- 3+ years’ of people management experience
- Experience working cross-functionally with technical and business teams, representing the voice of the partner and customer, and finding creative ways to engage and get feedback from them
- Strong storytelling skills and the ability to research, understand, and have empathy for customers
- An analytical leader, with demonstrated capabilities conducting and interpreting quantitative and qualitative research and distilling into actionable key takeaways
- Experience in product launches, pricing strategy, and sales enablement
- Adtech/Martech Startup or Scaleup experience, preferred
What the job involves
- In this role, you’ll work closely with Marketing, Sales, Client Success, and Product leadership to bring VidMob’s innovative products to market and ensure we hit our product adoption and revenue goals
- Partner with Sales & Product to develop VidMob’s go-to-market strategy, including positioning, messaging, competitive intelligence, and GTM enablement, and lead the execution with your team
- Set team targets, defining budgets, and analyzing and reporting on the team’s performance and ROI
- Evaluate the impact of PMM programs, make data-driven optimizations, and report on results and insights across stakeholders
- Conduct win/loss analysis to better understand how our product messaging and sales approach resonates with our target audience
- Lead and develop a high-performing PMM team, including coaching, L&D, and people management
- Communicate roadmaps, priorities, experiments, and decisions across the organization from partner teams to executive levels
- Collaborate with Revenue Operations & Finance on pricing & packaging strategy
- Be the expert on our buyers – Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
Our take
VidMob is a world-leading platform for the Intelligent Creative industry that provides an end-to-end solution to help brands improve their marketing results by unifying creativity and data. It is also the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform.
The platform is designed to help businesses move creative operations to a remote software platform, with an aim to keep the video marketing process flexible even when faced with challenges such as scaling to meet production demand while following best practices. Marketers can uncover richer signals and new opportunities to drive better results, while also tapping into VidMob’s expert creative network and insights.
VidMob is now eyeing global expansion, starting in the European market, and has been releasing new capabilities such as its Creative Automation, which will automate dynamic product ads for Meta before being widely released. This capability will enable direct-to-consumer brands and eCommerce companies to dramatically improve their speed and scale on the platform, therefore improving client retention for VidMob.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$110m
SERIES D
Feb 2021
$50m
SERIES C
Total funding: $204.9m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Alex Collmer
(Founder & Executive Chairman)Studied Engineering at Cornell, and then co-founded and served as CEO at Autumn Games - during which time they founded Vidmob.
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