Performance Marketing Manager, Lending Club

• The ideal candidate will have a strong understanding of the fintech landscape and a proven track record of success in digital marketing
• This person should exhibit leadership skills in owning projects from beginning to end, a collaborative nature, with a team player approach
• 4+ years of Marketing experience in growth, performance marketing and/or digital marketing roles
• Strong analytical skills and ability to synthesize data into meaningful insights and KPIs
• Experience working with online ad platforms like Google Ads, Google Search Console, BrightEdge, Google DV360, The Trade Desk, Meta, YouTube
• Performance Marketing Agency or management of agency experience preferred
• Familiarity with marketing analytics platforms and marketing technology (cookies, pixels, UTMs, etc.)
• Excellent communication skills and ability to interface effectively with internal and external stakeholders
• Bachelors degree in marketing, business, or a related field

• LendingClub is looking for an energetic, self-starter Digital Performance Marketing Manager to support the Director Of Digital Performance Marketing to drive new and existing customer acquisition strategies through digital channels
• As a Digital Performance Marketing Manager, you will support the optimization of the current marketing programs leveraging data-driven insights to achieve measurable results
• The channels of focus will be primarily on Paid Search and SEO with the potential to expand into other areas
• You will have experience managing digital channels, will be able to work closely with management to interpret findings and make strategic product and service recommendations
• A key component of this role will be the effective oversight and management of external digital marketing agencies
• Primary oversight of Paid Search and SEO campaigns for Personal Loans product with support of other digital channels including Paid Social and Display with Performance Marketing Agency and Analytics support
• Develop Total Search strategy to optimize paid and organic results and drive growth volume
• Identify and evaluate emerging digital marketing trends and technologies, particularly in the SEO and Paid Search space
• Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and ROI, with a focus on search channel metrics
• Optimize campaigns based on data-driven insights to maximize conversions and minimize customer acquisition costs (CAC), specifically within SEM
• Manage ad creative and landing page testing process
• Provide strategic recommendations and maintain creative (ad copy, banners) and landing page testing calendar to optimize conversion
• Manage and oversee relationships with external digital marketing agencies, ensuring alignment with company goals and budget
• Provide clear direction and feedback to agencies, ensuring timely delivery of high-quality work
• Evaluate agency performance against agreed-upon KPIs and provide regular reporting to management
• Negotiate contracts and manage agency budgets effectively
• Ensure agency compliance with company policies and industry regulations
• Work with internal teams (e.g. legal, product, operations, finance) to drive all new channel initiatives
• Collaborate with internal and external teams to align on and define timelines and coordinate processes to launch new campaigns and projects from ideation to launch.
• Ensure all digital marketing activities comply with relevant regulations and industry best practices, especially within the fintech sector, with a focus on advertising compliance

• Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
• A hybrid work model that balances in-office and work from home
• Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
• Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
• Mothers Rooms and hospital-grade pumps in every LC office
• Generous and varied mental health benefits
• Wellness program with cash incentives — earn up to $75 per month for being active
• Paid volunteer time and donation matching
• Onsite gym, locker room, bike room, and fitness classes (depending on location)
• Café with our own in-house barista
• Stocked pantries with healthy snacks and drinks
• Technology-forward and collaborative office spaces

Total funding: $332m

Lending Club is a digital bank offering personal loans, auto loan refinancing, and debt consolidation to help individuals manage their finances. It provides flexible loan terms and competitive rates for a variety of needs, as well as high-yield saving and cash-back checking accounts, designed to help customers grow their money.