Chief Marketing Officer, Interplay Learning
VR simulation-based online training platform
Job no longer available
VR simulation-based online training platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To build better training, careers and lives for customers and their employees in the HVAC, Plumbing, Electrical, Solar & Facilities Maintenance industries by delivering scalable and highly effective digital learning simulations.
Role
Who you are
- 10+ years of well-rounded, SaaS marketing experience
- An advanced degree in marketing or business (MBA) is preferred
- Expertise and experience with large enterprise go-to-market strategy (solutions and product marketing), sales enablement and company positioning
- Reputation for innovation and a proven track record
- We are currently seeking Austin-based candidates. Employee-led, hybrid workplace
- Forward Thinking: You don’t only rely on what worked in the past; you prefer to see around corners and plan for the future. You take initiative to identify, understand, and execute the largest challenges to achieve growth
- A “T Leader”: You have broad experience across many aspects of marketing and have led functions where you’re not an expert
- Big Picture: You understand company growth is holistic and expands far past just acquisition and performance marketing. You understand how brand purpose and company position accelerates growth, and you know how to prioritize activities that keep the company positioned as the leader
- Experimental: You understand that any initiative is a hypothesis and look for non-traditional tests to measure impact and turn the testing flywheel faster
What the job involves
- Leadership: With initiative, inspiration, and vision, lead all marketing functions including corporate/digital/channel marketing, sales/field enablement, demand generation/content strategy, product marketing, product launches, go-to-market strategies, PR and events/industry trade shows. You will identify talent needs, hire and manage a high-performing integrated marketing team
- Brand Positioning: You will drive the evolution of our brand positioning that resonates across the category and to individual vertical segments. You will promote the company as an innovator to the press and public and oversee outbound communications
- Thought Leadership & Content: You will learn this industry quickly, develop thought leadership, and speak to prospects, to customers, and at events on topics surrounding labor workforce development, careers, and ed tech. You will lead marketing content strategy and establish the company as a thought leader through unique and compelling content – delivered through traditional and digital channels (online campaigns, PPC/SEM/SEO, social media, video and email)
- Measurement: Advance marketing funnel and conversion management systems that translates into achieving revenue and CAC unit economics targets. Execute robust optimization testing program to lead marketing data analytics and ROI analysis for campaigns and channels. Provide market research, competitive analyses, campaign results, and trends to create actionable insights, forecasts, and budgets
- Sales Enablement: Partner with the VP of Sales to drive improved sales win rate with compelling offer management, field enablement tools, and competitive messaging
- Product / Solution Marketing: Drive launch and promotion of new products and product features with the product team and new solutions/services with the Customer Success team. Set clear goals, research and define target audiences, develop marketing and communication strategies, and measure adoption
- Cross-Functional Execution: You will collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership
- Global Expansion: You will develop plans to efficiently enable sales to sell our product and solutions globally
Our take
The skilled trade workforce experienced shortages in 2022, and though founded 7 years earlier, Interplay Learning have found an increased demand, as is reflected in their substantial 2023 funding. The company addresses the need for more people within industries such as plumbing, building, and maintenance, and creates virtual reality training programs that make learning about and training in these industries quicker and more accessible.
In 2023, Interplay Learning developed partnerships with schools in America, indicating its increasing influence in tandem with AI and VR innovations. Interplay Learning has its own apprenticeship program and implements its immersive learning platform SkillMill across small businesses, enterprises, workforce development, and individual training, providing a wide net for a customer base.
Through immersive learning, Interplay has found a more effective of way of training in the skilled trade world. It looks set to grow as an increasing number of young people opt for the more financially viable apprenticeship path to employment rather than higher education.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2021
$18m
SERIES B
May 2019
$5.5m
SERIES A
Total funding: $24.5m
Company benefits
- Remote-first culture and flexible hours
- Learning resources and annual learning reimbursement
- Family-friendly policies
- Generous vacation policy includes 3 weeks of PTO, 1 week Winter Break, holidays and sick days
- Medical, vision and dental insurance coverage
- 401k
- Private company stock options
- Mental health and wellness resources
- Virtual/in person social events
Company HQ
Austin, TX
Leadership
Doug Donovan
(CEO)Previously CEO at Interplay Energy LLC, Director at Greener Dawn, Founder, Developer and General Manager at Echo Manager and Co-Founder and CFO at Blue Scope/SmashCast.
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