Web Strategy Director, Braze
$170-205k
OTE
$136-164k
BASE
Including bonus or commission
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
$170-205k
OTE
$136-164k
BASE
Including bonus or commission
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- Proven track record of building and leading web marketing team in a SaaS business
- Strong analytical skills and data-driven thinking in identifying target audiences, orchestrating web journeys that inspire action, and improve funnel metrics
- Knowledge of front-end and back-end web development and the design limitations and capabilities of both
- Experienced in running a web redesign project, and continuous optimization initiatives
- Experience in scaling, and transforming web engagement, including experience in contributing to scaling organizations to a $1bn + in revenue in a velocity/SMB, Commercial/mid-market, and enterprise SaaS environment, is highly preferred
- Data driven mindset and orientation towards marketing programs strategy and execution
- Excellent communication skills, including the ability to simplify the complex, bringing clear insights and action plans to all stakeholders and the executive leadership team
- Strong sense of ownership to drive key business metrics and company growth
- Ability to navigate and network and lead by influence across departments to build consensus around critical initiatives with a bias towards action
- Experience coordinating, directing, and guiding the work of teams within a high-growth organization
- Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams. Creative approach to new ideas, experimentation with new initiatives that fuel growth
What the job involves
- Define and drive execution of our web strategy and be responsible for managing, understanding, and optimize action/results driven customer journeys on braze.com
- Develop and deliver key success metrics and OKRs for our website including but not limited to traffic, ranking, TOFU, conversion, revenue, task completion, user satisfaction,
- Serve as a thought leader for optimizing the customer journey (web) across the business, creating shared goals with marketing, other customer-facing and product functions
- Design and implement data driven experimentation/test frameworks to optimize across the funnel from activation to conversion
- Collaborate with analytics team to uncover and reach audience segments at the right time and place, along with right offers in their customer journey
- Partner with marketing operations to forecast, measure performance and share results with leadership on a regular cadence and quickly remedy any shortfall
- Operate with speed and agility, an experimental mindset, continuously optimize to achieve business goals
- Collaborate with and manage web requests from across the business and goals and prioritize initiatives based on overall business impact
- Work alongside other marketing teams to lead customer-based research requirements as needed
- Foster the growth of the web team including mentorship of direct reports to drive professional growth, governance of programs to ensure scalable best practices, and provide direction to guide the execution activities
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt it's placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
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