Demand Generation Manager, Applied Intuition

• 5+ years of marketing experience
• B2B enterprise software marketing experience
• Demonstrated experience hitting target goals in the development and execution of integrated, multi-channel marketing campaigns
• Employed data-driven, digital first strategies for high quality lead generation
• Experience utilizing marketing tools (Salesforce, Marketo, HubSpot, etc.)

Desirable

• We are looking for a Growth Marketing Manager to build and scale demand creation and pipeline conversion programs
• You will be responsible for the strategy, planning, and execution of Applied Intuition’s marketing programs across a variety of channels including email, webinars, events, website, paid media, and more
• As part of Applied’s marketing team, you will partner closely with both global and regional sales, sales ops, design, product, and other teams to ensure consistent execution of marketing initiatives
• This is a unique opportunity to define the demand generation function at Applied while directly contributing to the growth of the marketing team and ultimately the company’s revenue
• Develop and lead global marketing campaigns that generate leads and increase conversion throughout the sales funnel
• Manage and execute marketing programs such as field marketing and conferences, webinars, account-based marketing campaigns, lead nurture programs, social media, industry publications, etc
• Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leads
• Spearhead efforts to build, segment, and maintain the data quality of our marketing database
• Identify new B2B lead channels and communicate to key stakeholders and leadership