Senior Growth Marketing Manager, Airbnb
EMEA
€65-80k
Community marketplace for holiday accomodation
Be an early applicant
Community marketplace for holiday accomodation
1001+ employees
Be an early applicant
€65-80k
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- Growth Marketing Experience: 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses
- Italy / Spain Market Knowledge: Strong understanding of the Italian and Spanish markets, including consumer behavior, cultural nuances, and digital ecosystems
- Platform Experience: Familiarity with major European marketing platforms including Google Ads, Meta platforms, programmatic display, and affiliate networks, and how they contribute across the marketing funnel
- Data and Analytical Thinking: Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations
- Cross-Functional Collaboration: Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments
- MarTech and Innovation: Familiarity with marketing automation platforms, analytics tools, and measurement in privacy-first environments, including consent and attribution frameworks, as well as emerging technologies such as AI-driven marketing tools or localized asset development
What the job involves
- As Growth Marketing Lead, you will help shape Airbnb’s growth strategy across EMEA, with a primary focus on Spain and Italy, by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact
- This role sits at the intersection of market insights, strategy, and cross-functional collaboration
- You will analyze performance data, identify regional opportunities, and work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for local market needs
- Success in this role requires strong understanding of the Italian and Spanish markets, including differences in consumer behavior, culture, and platform usage, as well as the ability to translate market insights into actionable strategies that global teams can execute across multiple countries
- Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends across Italy and Spain to identify growth opportunities and inform localized marketing strategies
- Growth Strategy Development: Transform market insights into growth strategies for Italy and Spain, then partner with regional and global channel owners to execute, monitor, and optimize campaigns
- Multi-Market Localization: Adapt global growth initiatives to reflect differences across markets, including language, culture, and consumer behavior
- Platform and Channel Strategy: Provide strategic guidance across key European platforms and channels including Google (Search, YouTube), Meta, programmatic display, and affiliate ecosystems
- Cross-Functional Collaboration: Build strong relationships with regional and global teams, setting and managing expectations effectively, to bring market-specific growth initiatives to life and deliver measurable business impact. Establish and optimize operating rhythm and ways of working
- Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels
- Insights and Reporting: Deliver clear reporting and actionable insights to regional leadership and global teams to guide decision-making and continuous optimization
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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