Senior Email & SMS Marketing Manager, Wild Alaskan
$80-110k
Seafood delivery subscription service
Job no longer available
Seafood delivery subscription service
101-200 employees
Job no longer available
$80-110k
101-200 employees
Company mission
To accelerate humanity's transition to sustainable food systems by fostering meaningful, interconnected relationships between human beings, wild seafood and the planet.
Role
Who you are
- 5+ years of very relevant email & SMS marketing experience
- Proven track record of growing email and SMS channels for an e-commerce brand
- Proficiency with Looker or similar business intelligence tools
- Strong foundation with CRM/customer marketing software, email marketing, and familiarity with analyzing customer LTV and conversion rates
- Email, acquisition, and retention marketing experience
- Experience analyzing data and elevating key insights to various internal audiences (cross-functional teams and company leadership), and experience applying data-driven thinking to creative conversations
- Experience warming up domains, managing deliverability, and troubleshooting data connections
- Confident knowledge of Google Analytics
- Experience working with internal and/or external creative teams and agencies
- Customer-centric — you have the ability to understand the WAC member base, from data analysis to market research to customer testing, and represent them in your work
- Creative, innovative, and eager to work in a team with a scrappy mindset
What the job involves
- Manage triggered, and all lifecycle messaging across digital channels - email, SMS, and on-site posts including banners and takeovers
- Work cross-functionally with Marketing and Creative teams to brief, gather, develop, and build content for emails and SMS
- Work cross-functionally with our Product Development team to ensure member behaviors and attributes are connected to communication platforms
- Maintain the email and SMS marketing calendar while aligning with the greater marketing calendar, making updates and changes as needed, and communicating them internally
- Maintain a prioritized testing backlog while executing and reporting on email and SMS testing
- Execute email campaigns by scheduling and sending emails as well as on-site marketing messaging
- Maintain email and SMS list health and monitor deliverability by cleaning lists and managing the technical side of email/text marketing (deliverability, SPAM, etc.)
- Interface with email, and other vendors to troubleshoot and enhance email performance
- Dive into the analytics to gain insights and understand customer behavior, using this knowledge to improve upon acquisition and retention strategies
- Collaborate on a strategy for email and SMS capture on the WAC site, and in our broader marketing programs to grow list size
- Analyze customer data and help develop segmentation strategies; recommend new attributes to enhance segmentation
- Evolve channels: Expand email and SMS plan to ensure strategies leverage the latest platform capabilities
- Stay up to date with email trends and changing privacy policies and data access (i.e iOS 15)
- Compile and present daily and weekly KPIs
- Other projects and duties as assigned
Our take
Seafood fraud is rife on a global scale: roughly 35% of sampled seafood from restaurants, supermarkets, and fishmongers were found to be mislabelled. This reporting highlighted for many Americans the importance of having a trusted source for seafood - and for tens of thousands of Americans, that source is Wild Alaskan.
The company offers a direct-to-consumer membership service for sustainably sourced seafood. Customers pick the contents and frequency of their seafood boxes, which are then delivered to them. Wild Alaskan also uses mostly recyclable or biodegradable packaging, making it a strong option for environmentally conscious consumers.
Though Wild Alaskan has a number of competitors, the continued growth of the food delivery market seems enough to sustain this crowded field - for now at least. And the demand for high-quality, nutritious, and sustainable food has been steadily rising over recent years, positioning it well for the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2021
$12m
SERIES A
Apr 2018
$0.5m
SEED
Total funding: $12.5m
Company benefits
- Health
- Vision
- Dental insurance
- 401k
- PTO
- Safe/sick time
- Vacation
- Parental leave
- Delicious box of free fish every month
Company HQ
Homer, AK
Leadership
Arron Kallenberg
(Founder & CEO)CTO of Storyhunter from 2014 to 2015. Experience as Vice President and Software Architect for Corsis from 2016 to 2018.
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